Interactive VIRTUAL SPORTS INSPIRED ENTERTAINMENT
graphically is also very important. With how fast graphics are advancing in Video Games, players will expect Virtual Sports to provide a similar standard of visuals.
How is Virtual Sports betting different from live sports betting? Is a unique selling point of virtual sports that bettors do not require in- depth knowledge to place a bet?
Virtual Sports content betting is different from live sports betting with regard to length of an event and frequency, and in providing more fun, betting options and more chances to win.
By offering higher frequency games and life- like visuals, lottery, casino, sportbooks and interactive customers are able to diversify their product portfolio and fill lulls in live sports content. Virtual sports are easy to play. Anyone can win or take part without any knowledge of sports betting.
Te schedule and margins of the games are operator-configurable, providing ultimate flexibility. Te betting options, the 24/7 availability, and multiple platform options allow players to bet on sports content in new, convenient and exciting ways, and the content
The schedule and margins of the games are operator- configurable, providing ultimate flexibility. The betting options, the 24/7 availability, and multiple platform options allow players to bet on sports content in new, convenient and exciting ways, and the content can easily be adapted to different types of players: lottery, slots, sports bettors, social and mobile, while driving incremental revenue for our customers. With Virtual Sports, the season never ends.
can easily be adapted to different types of players: lottery, slots, sports bettors, social and mobile, while driving incremental revenue for our customers. With Virtual Sports, the season never ends.
Is greater clarity required from regulators, particularly in emerging markets, to define the Virtual Sports betting marketplace?
With regard to how regulators view Virtuals specifically, I would say greater clarity is needed because it’s quite a different product to either traditional sports betting or slots and casino games. We are working with regulators to make them aware of the products and how they work so that they can be easily mapped against a set of pre-existing regulations. Tis can change country-by-country or even state- by-state, in the case of the US market.
What are the potential future applications for Virtual Sports? How do you see Virtual Sports
developing in the future?
We’ve seen Virtual Sports applied in a variety of different ways outside of a typical sportsbook, and we’re always looking for unique applications for our products.
Recently we’ve adapted our products for state lotteries in the US, created “On Demand” variants of our Virtual Sports for online casino operators, and provided our Virtual Sports engine to ITV for a nationally broadcast TV show in which we attempt to correctly predict the result of the Grand National.
Due to the adaptability and flexibility of Virtual Sports, potential future applications are endless. VR technology is an area we’re keeping an eye on. We’ve already incorporated POV elements into our new Horse Racing products. Perhaps one day soon the player will be able to fully experience the race from the jockey’s perspective in Virtual Reality!
NEWSWIRE / INTERACTIVE / MARKET DATA P75
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