INSIGHT - EGT MULTIPLAYER
the marketplace in Asia. Why have you been successful in these particular markets?
We are confident in our growing presence in Asia. EGT Multiplayer is already well known across the continent, something we have accomplished in a short period of time. In fact in the last two years, we've managed to displace established competitors. With increasing numbers of machines each month and new installations in different countries, we are steadily growing in the largest market on Earth. Players have started to look for our games and machines, which is a good sign and we have received excellent feedback.
We listen to the local players' feedback and use it to upgrade our current products. We aim to create something new and to set new trends. At this year's ICE event in London, we showed many brand new solutions targeted at
the Asian market. Te response of the visitors was very satisfactory.
Which markets are the most advanced in regulatory terms? Which markets still have a long way to go?
In my opinion, the most focused multiplayer markets are those in Asia and some parts of Africa and Europe, but the most advanced is Asia, which is one of the main reasons for us to focus heavily on this region. However, we have noticed that this trend is also moving further afield, entering new territories. I travel a lot around the globe and from my perspective I see that players like to participate cooperatively and bet together against the casino. Tey also like to chase higher jackpot amounts generated by more players and to participate in tournaments. It is more exciting and more sociable compared to
the stand-alone slot machines. Te young audience definitely prefers this type of gaming. We think that this will become a world trend.
How do you evolve content over time and how do you work with your customers when it comes to setting up your products across the casino floor?
Our company policy is to release every year new products, including hardware and software. We develop everything ourselves, including all the games and their features.
Among the departments working for EGT MP, we have a specially created team that monitors the performance of our products for our clients through our own specialised software called MCS. Trough this we provide security, accounting reports, analytical data, improvements to the settings and the total
NEWSWIRE / INTERACTIVE / MARKET DATA P33
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