INSIGHT - EGT MULTIPLAYER
Top of the class for Multiplication
EGT Multiplayer
more focused and able to pursue the maximum results for their assigned products. With a smaller team, focused on its project and not disturbed by other topics, the multiplayer team were able to work faster and more efficiently on this single niche. Tis concentrated focus has helped in our rapid growth in the multiplayer sector. With the experience our team possesses in the gaming industry, we strive to satisfy our clients with our current product range.
Could you tell us more about the multiplayer market in general? It must overlap with slots and systems, but in what ways is it different?
Multiplayer markets are fast-paced growth markets. Every region has its specifics and, in some areas, multiplayers are becoming even more popular than traditional slot games. Of course, that’s not the case everywhere, but these type of machines/games are growing in popularity and are gathering more attention among both players and operators. Players demand new and exciting entertainment, whereby hybrid machines can play both multiplayer and slot games, are becoming attractive all over the world. Tis is the reason why we continue to improve and develop our software as well as hardware products.
Every product created by EGT Multiplayer is developed and produced onsite. How do you continue to innovate and employ the latest technology as part of your product range?
Following the company’s best ever presentation at ICE 2020 in London, G3 caught up with EGT Multiplayer’s Boris Marinov Head of the Sales and Marketing Department to discuss some of the products the company showcased at this year’s ICE conference. He talked us through the history of the company and its production facilities, the reasoning behind the decision to create a separate subsidiary from the parent company and future plans. He also provided us with insights into the multiplayer market overall and talked us through some of the regulatory challenges going forwards.
Could you tell us about the history of EGT Multiplayer, its production facilities and different departments within the company?
It is a pleasure for me to introduce you to our company as it has an exciting story. In the early years of the last decade, Euro Games Technology started an entirely new company project, developing multiplayer-focused
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products. Since then, we steadily built our portfolio brick by brick and upgraded our products. From 2017, we have been a separate company with our own equipment, warehouses and office spaces and we became truly independent as a company. EGT Multiplayer entered 2020 with more than 240 employees. As a part of the EGT Family, we have relied upon the know-how of the mother company, but as we progressed, we have developed our own independent presence in all the major gambling and entertainment markets.
What was the reasoning behind the decision to create a separate subsidiary EGT Multiplayer from the parent company? What have the advantages been?
We wanted to concentrate our focus upon this type of gaming solution. At the time, the managing board decided to split the company’s Research and Development team into two separate groups, enabling them to be
I believe that we have learned how to make “the most delicious cake.” We are not producing ‘standard’ multiplayer products. We are looking from a different perspective, and we are mixing together the ingredients to develop new types of hybrid solutions that enhance the player experience. Our specialists know how to create excellent slot games and cabinets. For the last decade, we have learned how to make exceptional roulette solutions. And in the last three-four years, we have been combining these skills and knowledge to create new technological solutions. Sometimes we take some courageous decisions to be more innovative, but this has ensured that our products are more attractive for the audience.
There is a lot of competition in the multiplayer segment. How do EGT products stand out?
Our company policy is to provide customers with hybrid products that attract attention, especially from a younger audience. Te competition is fierce in the industry as a whole, and the multiplayer sector is no exception. In our products, the customers see a variety of stylish and reliable solutions for their casino floors. Another competitive advantage is that we trust not only in the quality of our products, but also in the service provided by our customer relationship management. We keep in touch, gathering and evaluating data, throughout the whole sales and after-sale process, which helps us to respond quickly if any problems occur, and prevent problems from arising in the future.
EGT Multiplayer has secured a sizeable share of
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