Reports POLAND MARKET
(2019) plus PLN2,400 per betting point and betting and online betting pay a 12 per cent tax rate on turnover.
For the first time the betting sector has overtaken the state lotteries in terms of taxes and it is said the legal market is growing rapidly. In 2018 the revenues for the legally operating betting market reached PLN5.17bn. Tis is mainly down to the blocking of illegal sites.
Budget revenues from betting taxes amounted to PLN622.8m in 2018 which is 53 per cent higher than a year ago. Te first quarter of 2019 saw PLN193.6m in taxes (a 37 per cent increase).
Today there are 17 licensed betting operators (although not all are operating) compared to eight back in 2015 and 16 online operators compared to seven in 2015. Tere are 2,560 betting Points of Sale
Te 17 licensed betting companies in Poland are: STS (
sts.pl); Fortuna (
efortuna.pl); Totolotek (
totolotek.pl); E-Toto (
etoto.pl); Milenium Zaklady (
millennium.pl); Traf (
trafonline.pl); LV Bet (
lvbet.pl); SuperBet; Totalbet (
totalbet.pl); ForBet (
iforbet.pl); BEM Operations (
Betclic.pl); Best Bet (
bestbet.pl); Cherry Online (
pzbuk.pl); Betfan (
betfan.pl); Ewinner (
ewinner.pl); Typiko (
typiko.pl) and Polski Bukmacher (
noblebet.pl)
Te three main players are: P52 NEWSWIRE / INTERACTIVE / MARKET DATA
“We offer a number of services, including the possibility of watching broadcasts of sports events or checking the offer on tablets. We still see great potential in the segment of stationary facilities, which is why the current number of 430 points will continue to grow.” Mateusz Juroszek, CEO, STS
Star-Typ Sport (
sts.pl) is the biggest bookmaker in Poland with a 47 per cent market share. STS operates more than 440 betting shops and 80 per cent of its revenue is generated online compared to 20 per cent via retail outlets. STS has seen its revenues increase from PLN220m to PLN2.41bn over the last six years.
Te company also offers betting services in the UK, Germany, Luxembourg, Iceland, Slovenia, Andorra, San Marino, Gibraltar, Slovakia, Malta and Latvia and has plans to enter the Netherlands subject to regulatory changes.
STS also opened its first stationary Premium betting shop last year which offers digital betting terminals. Located in the centre of Szczecin this was later followed by shops in Gdansk, Krakow and Katowice.
“Despite the fact that STS conducts its business mostly through the internet, we are constantly investing in the development and modernisation of stationary units throughout the country.” said Mateusz Juroszek, CEO of STS.
“Last year our network of betting shops observed a 16 per cent increase in revenues in relation to the previous year. New high standard facilities are addressed to customers who prefer to use the traditional sales channel. We offer a number of services, including the possibility of watching broadcasts of sports events or checking the offer on tablets. We still see great potential in the segment of stationary facilities, which is why the current number of 430 points will continue to grow.”
Meanwhile STS recently signed a sponsorship agreement with Polska Liga Siatkowki and will be an official partner and official bookmaker of Plus Liga. Te agreement will last for four seasons until June 2023.
Te deal is part of a strategy to support domestic sports and in particular Polish volleyball. Te STS logo will now appear during Plus Liga games on fixed and LED perimeter boards and on press walls. Te agreement also provides for the publication of content on the league’s website and social media sites.
STS will also organise a special ‘fan zone’ during certain matches offering special bets for Plus Liga games and carry out activities aimed at clubs and fans including joint marketing campaigns.
Mateusz Juroszek added: “Te agreement
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