Interactive
VIRTUAL SPORTS SPORTRADAR
Continuity management: Virtual sports
One of the industries hit hardest in recent weeks has been the sporting world with hundreds of tournaments and fixtures cancelled or postponed. Sportradar’s Frank Wenzig looks at how the industry can continue with an uninterrupted supply...
Frank Wenzig, Managing Director Gaming, Sportradar
With no live sporting events planned for the coming weeks, the spotlight is on products such as virtuals that can offer life-like entertainment and instant betting opportunities. In the last few weeks alone, we have seen our virtual products help to generate a significant contribution towards sportsbook revenue with European operators seeing huge demand for football, horse racing and tennis.
P70 NEWSWIRE / INTERACTIVE / MARKET DATA
Our industry and many other technology and data-driven sectors have shown over the years how a combination of resilience, innovation and business continuity can overcome even the most challenging global financial crises.
As people we obviously all have our role to play in helping to prevent this crisis deepening further, but as a business we must also consider our partners and how best we can continue to provide them with revenue generating content that can both withstand global pressures and continue to drive growth.
One such area is virtual sports betting, which has evolved dramatically in the last 10 years and today uses some of the most state-of-the-art technology in the sports and gaming industries.
Virtuals has always been the ideal product for sports bettors to play before a real event, to bet on at half time or to continue betting after a real match has ended. It is a vertical that produces some of the most dynamic, highly adaptable and revenue enhancing ‘always on’ games that players can engage with 24/7, no matter where they are in the world or what language they use.
It also offers zero risk management and is straightforward for operators to integrate, switch on and instantly experience incremental revenue.
With no live sporting events planned for the coming weeks, the spotlight is on products such as virtuals that can offer life-like entertainment and instant betting opportunities. In the last few weeks alone, we have seen our virtual products help to generate a significant contribution towards sportsbook revenue for some customers with European operators seeing huge demand for football, horse racing and tennis. To put this into context, in the 10 years we have been developing and delivering virtuals, our products typically make up a high single digit figure of sportsbook revenue.
‘ALWAYS ON’ ENTERTAINMENT Global consumers today, at home or on the move
via mobile devices, require a constant 24/7 flow of on demand and high-quality entertainment, whether events are on or off. Terefore, to secure their business, operators are very quickly becoming more creative and promoting virtual sports betting as the ideal ‘always on’ solution.
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