Interactive
VIRTUAL SPORTS INSPIRED ENTERTAINMENT
retail or online, with the sporting events calendar so impacted by Covid-19.
How do you engage players into moving from the traditional sportsbook to Virtual Sports?
Our goal isn’t necessarily to move clients from one to another. Virtual Sports have been shown to increase general incremental revenue for clients, complementing the sportsbook as opposed to cannibalising it.
Virtual Sports offers a unique sportsbook experience with its own benefits to players. Virtual Sports run on a constant schedule, so there’s always something to bet on in the absence of live sports. New events begin anywhere between every 3-5 minutes and last a matter of minutes, so there’s more instant gratification for the players who don’t necessarily want to wait 90 minutes for a football match or 45 minutes between horse races.
Standard market types, such as winner, forecast and place, are commonplace in Virtual Sports. How much scope is there for creativity in virtual markets? Is there demand out there for more market types?
P74 NEWSWIRE / INTERACTIVE / MARKET DATA
We are in complete control of our Virtual Sports, but that shouldn’t mean we stray from what makes Virtuals successful, which in large part is simplicity. We can offer pretty much anything, including more granular selections should we want to.
However, we have seen that the appeal of Virtuals is that customers can bet the same markets they can in real sport and are familiar with. We don’t want to overcomplicate the product unnecessarily and alienate players.
Our recent deployment in Pennsylvania saw us adding a special Bet Multiplier to the game to drive higher prize outcomes, as an example.
What is key towards ensuring Virtual Sports remain a successful part of a modern sports betting portfolio?
Keeping up with sports betting trends is key. An essential part of Virtual Sports success is mirroring the live experience, so keeping up with new markets and making sure Virtual Sports can integrate with new sportsbook features is vital.
Making sure our games are at the cutting edge
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