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World News SCA And Tork Participate In Volvo Ocean Race


Global hygiene company SCA and its brands will participate in the 2014- 2015 edition of the Volvo Ocean Race – the toughest open ocean sailing regatta in the world – and the extreme environment and conditions of the race are certainly predicted to provide extreme challenges.


“Through this initiative, we get an opportunity to work in close collaboration with a designated team facing extreme challenges over a long period of time,” said SCA UK & Ireland Marketing Director, Jenny Turner. “The challenging conditions of the race mean that every detail matters to maximise performance. The Volvo Ocean Race will certainly put our business model and products to the ultimate test.”


Later this year, the four grittily determined British women will take on the challenge of their lives, but preparations are already well under way. Annie Lush, Sam Davies, Dee Caffari and Abby Ehler will be four of the 11-woman international Team SCA crew taking part in the 44,580mile circumnavigation of the globe, starting in Spain in October 2014 and fi nishing in Sweden in June 2015.


Right now, the crew is in the fi nal stage of the 18-month preparations period for the race, including everything from physical training to detailed planning on the quantity of equipment and which products to bring on board. Weight is the most important factor, since it directly impacts on the performance and speed of the boat. Product teams from Tork and SCA’s other brands are working in close collaboration with the boat crew to adjust and customise products and packaging to fi t the specifi c conditions on board.


“The things we use on board are quantifi ed on a level that might seem absurd, but when it comes to planning, every detail matters,”


18 | WORLD NEWS


commented Team SCA Boat Captain, Liz Wardley. “For example, we have shifted from counting rolls of toilet paper to sheets of toilet paper in terms of what to bring on board.”


To demonstrate the extreme conditions of the Volvo Ocean Race, here are a few examples:


• The Volvo Ocean Race features a variety of the most challenging sailing conditions in the world, covering everything from enduring open ocean crossovers, to tricky routes navigating through hazardous icebergs and close-quarter shipping channels. Temperature differences are immense, ranging from extreme heat to arctic cold.


• The race lasts nine months from start to fi nish, covering approximately 40,000 nautical miles (65,000km), equivalent to 1.6 laps around the globe. The race is divided into nine stages called legs, with the longest leg from Auckland (NZL) to Itajai (BRA) which takes 31 days. During this leg, the crew will reach “point nemo” – the most remote and inaccessible spot on the planet. In fact, at this point the closest living human being


is one of the astronauts at the international space station.


• For nine months, the crew lives together in a 65m2


world, sharing


bunks and living off freeze-dried food. The crew works in four-hour watches, 24 hours a day. During the “off-watch” time, the crew has to fi x those things that need to be maintained or repaired onboard.


• The Volvo Ocean Race is the ultimate hygiene challenge. Extreme heat, constant sprays of salt water and strict limitations on fresh water, make hygiene a big challenge on board. Sickness and injuries might force crew members to cancel the race (so far, only two teams have completed the race with the same team they started off with). The limited amount of fresh water is strictly used for drinking. Therefore, the crew generally will not shower for up to 20-30 days – if it rains, the whole crew runs up on deck and strips to get rid of the salt water. To facilitate the most basic hygiene needs, the crew uses wet- wipes, toilet paper, non-water soap and non-water-shampoo-hair-caps.


www.team-sca.com www.tomorrowscleaning.com


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