Aroundtown MEETS


Early ‘60s: THE SALON


1961: DAY 1


Mid ‘60s: MEN’S HAIRDRESSING


Aroundtown meets


But then subordination has never been in the vocabulary of Darfield’s Denise Moody. For women in the post-war years, life revolved around their weekly or monthly trip to the salon for a roller set and gossip. But Denise grew tired of the monotony of lacquered


‘dos and knew the only way to cut it as successful businesswoman was to go for broke and change the mould of hairdressing.


Now she’s set to celebrate 60 years in business this July, having continued to make waves in the hair industry both here and across the


It takes a gutsy woman to ban beehives, bouffants and backcombing from her catalogue of hairstyles in 1960s Britain, even more so when her clients were primarily housewives from a mining town in Barnsley.


Denise Moody


world. And the glamorous red- haired matriarch of the Moody brand is still very much at the head of happenings as she approaches her 86th birthday. “There’s nothing I haven’t done to try and get further to the dream and I haven’t regretted


one second of it,” she says. When Denise opened her salon in the early ‘60s, the country was in the midst of social and cultural changes driven by the second wave of feminism. Who really had time to sit for hours under the dryer hood anymore when work and education beckoned? Around the same time, Vidal Sassoon had flipped the hairdressing world on its head with his revolutionary precision haircuts that put geometry, angles and uneven shapes front and centre. Denise saw an article on


Early ‘70s: SASSOON SCHOOL


Mid ‘70s 4 aroundtownmagazine.co.uk


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