Planners’ Perspective


"Start sourcing early and find time to do site inspections at each venue that fits your criteria in order to get a feel for the space rather than relying on photos."


Jody Lyon, AGI


Take Lynne Brownstein as an example. A founder and co-owner of Arrangements Unlim- ited, she discusses a little of what goes into the process for her as she lays out the plans for these fun and festive get-togethers on behalf of her clients.


“General speaking, there are a variety of con- siderations in choosing a venue,” Brownstein explains, “some more important than others depending on the client’s wishes, number of people, budget, food needs, dollar amount to be spent on decor, location, transportation or parking needs, other events in the same area so as to consider traffic at start and finish, date, the guest list - spouses, if a company party, always need to be evaluated - the serv- ing of alcohol, and the ages of the guests.”


“It’s never too early to start planning! Here at the


Brandywine River Museum of Art, we have experienced event planners on staff who work directly with our


caterers and who will walk clients through all steps of their event to ensure a memorable time for all.”


Nicole Kindbeiter, Brandywine Conservancy and Museum of Art 3­ 6 September­z October­2019


There are many variables to consider when it comes to choosing a theme, as well, she says. “Oftentimes, people come to us with a wish for a certain theme that has been based on their branding, hobbies or personal interests. Other times we brainstorm with the client to find a good fit for a theme. A good fit may have some- thing to do with the selected entertainment or the final location or perhaps something that is relevant in the news or something that is trendy at a certain time.”


“In recent years we’ve done a lot with a color themed events or with an event surrounding a certain experience. For example, have a cake decorating contest and include a lecture on cake decorating. At such an event, floral cakes make for a ‘wow’ centerpiece. If budget allows, it also can be fun to tie a favor into the experi- ence, such as printed aprons for guests to use when decorating their cakes,” Brownstein adds.


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