Communications & Marketings
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Marketing millennial
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‘Millennial trends’ are much talked about in the media, but businesses – especially those in the creative industry – could learn a lot from this influential generation. In the battle to stand out from the crowd, Chamberlink looks at
the millennial trends that creative businesses can adapt to engage with an entire generation of ready-made customers.
Influencer marketing One of the biggest marketing tools to flood social media in recent years is the idea of ‘social media celebrities’ or ‘influencers’. It is becoming increasingly popular for young people to turn to prominent YouTubers or bloggers to serve as a guide for their purchasing decisions. Therefore, businesses may find that entering into a partnership with such influencers, and having them review or promote their products or services to their followers, is an easy way of engaging with potential new customers.
Live steaming Being able to broadcast live audio and video to tech savvy consumers is an effective way to increase brand awareness. Best of all, it’s a free and easy way of keeping your customers up-to- date with your business venture. Whether you’re attending a business event, working on a new project or looking to expand your workforce, live streaming will keep your audience engaged and informed every step of the way.
Surprise and delight marketing Over the last decade marketing tactics have evolved drastically, with consumers becoming more and more responsive to unexpected campaigning and personal experiences. Surprise and delight marketing is a clever approach that attracts and retains customers by offering unexpected rewards, such as surprise giveaways. Often employed over social media, (for example, by asking customers to respond to a hashtag and then rewarding those that do with a free gift) this is a fun strategy that will instantly make your brand more memorable while demonstrating that you value your customers.
Virtual reality Keeping up with tech trends in the creative industry is imperative, and virtual reality (VR) is a key up-and-coming tech trend to jump on board with. Using VR as part of a marketing strategy could have a lot of benefits – interactive ads will allow potential customers to engage with your product, and interactive stores will allow shoppers to browse products and test them out. Additionally, VR can simply help give you an edge over your competitors and get your brand out there. Adopting such innovative and interesting technology is an effective way of keeping your finger on the pulse and attracting more customers.
May 2019 CHAMBERLINK 61
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