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1813 Club and Premier Members


1813 Club and Premier Members


Greater Birmingham’s leading companies In Brief


Business advisor Crowe is to hold a free financial accounting update for businesses this month. The seminar will provide an


update on the latest financial accounting developments, and will also meet the continuing professional development (CPD) needs of accountants working outside the profession. Among topics that will be


covered are the financial reporting issues of Brexit and the future of financial regulation. The event will be held at West


Bromwich Albion FC on 7 May. Rob Gunn, tax partner at


Crowe’s Midlands office, said: “This will be an excellent event for those working in finance related roles who need to keep abreast of current financial reporting standards and practices. “Those attending will gain an


understanding of why IFRS changes have been made and how often future changes to UK GAAP are expected, helping them put preparations in place for applying the new rules.”


Conferencing and hospitality specialist Unique Venues Birmingham (UVB) has made a number of appointments to its sales and events team. UVB is a partnership between Birmingham Repertory Theatre and the Library of Birmingham, and was created to exploit the conferencing and hospitality opportunities offered within its shared building. Among the appointments is


Ashleigh McKenzie, who takes over from Tia Narwal as sales co- ordinator. Tia, who joined UVB seven months ago, has been promoted to sales executive. UVB sales manager Sarah


Millington said: “It is great to see some real talent within the hospitality industry of young professionals who want to work at UVB to create fabulous events for our clients, and to deliver an exceptional customer experience. These appointments strengthen our team and will be instrumental to the development of UVB over the next 12 months.”


42 CHAMBERLINK May 2019


Digital firm embraces new comms route for careers fairs


An organisation that is building bridges between business and young people is holding a pioneering careers fair in the city this autumn. The venture – a world first – is


aimed at consigning traditional careers fairs to the bin, by embracing modern day digital forms of communication. The event is being held by


Slenky, which describes itself as a ‘digital platform making business relevant and socially accessible to young audiences’. According to Slenky founder Cec


Richards, who opened the organisation’s Birmingham office in 2013, the idea is to reach out to young people in a way that traditional careers advisers may not be able to. “It’s about enabling young


people to connect to brands – it’s a means of engaging with a young audience,” he said. He added that the Slenky


approach was rather than attempt to place young people in traditional jobs, the process was to start by establishing what their interests were. Engagement is all done via


digital means – and as Mr Richards puts it, “We don’t deal in paper and


‘Slenky provided an incredible platform for me to pursue my goals and to progress’


long winded explanations. What we are interested in is bite-sized mobile content.” In this way, the company is


hoping to engage with individuals and groups who might not otherwise find out what careers could be had in Birmingham. Among those Slenky has helped


is music-mad 18 year-old Sunjay Kohli from Tamworth. Despite his passion for the music


industry, he could see no obvious route in Tamworth to access the industry. But thanks to Slenky, Sunjay was


able to gain access to people ‘in the know’ and also priceless insights into radio, events, licensing and publishing. As a result, Sunjay was soon on


the move to London, to join American-based ticket sales and distribution company Ticketmaster in a full-time role. After a year there, he joined


Warner Music, to work on artist marketing campaigns.


He said: “I now focus on both


marketing and digital artist campaigns, supporting the label’s drive to a new business streaming model. Slenky provided an incredible


platform for me to pursue my goals and to progress.” Mr Richards said Slenky had


chosen to set up in Birmingham – its other office is in London – was because of the city’s young demographic, and its diversity. The event in September is part


of the company’s efforts to find new ways of helping set young people on the road to a successful career. The traditional paper based


approach – firms handing out leaflets and other paper based information – would be ditched in favour of a digital approach. Mr Richards said this would be


the first time that this approach had been tried anywhere in the world. The event is being backed by the Chamber, which will be helping to encourage the involvement of the business community, and Birmingham City University, which would be the link with local schools and colleges.


Sunjay Kohli: Helped into the entertainment industry


Premier Membership


Contact: Howard Blow T: 0121 607 1841


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