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ANNUAL DINNER AND AWARDS 2019


There were 1,300 people at the Chamber’s annual dinner and awards at the International Convention Centre for an evening packed with excitement and drama plus biting commentary.


The Chamberlink team of Jessica Brookes, Dan Harrison and John Lamb present a five-page report on pages 6,7,8,10 and 13.


Pictures by Marc Kirsten


How to organise dinner for 1,300 – see pages 36 and 37


‘Continuous improvement’ earns Amplify top business accolade


Business of the Year Sponsors: SCC


Sales and Marketing Sponsors: O2


Amplify, the NEC Group’s premier hospitality business and hospitality provider for Resorts World Arena and Arena Birmingham, have been crowned the Greater Birmingham Chambers of Commerce (GBCC) Business of the Year. The ambitious, six-strong team,


led by Sally Walder, say they have adopted a “mindset of continuous improvement” and the award judges were impressed with their growing performance from modest beginnings. They were selected for the


GBCC’s premier title, sponsored by SCC, Europe’s largest IT solutions company after clinching the award for Excellence in Sales and Marketing, supported by O2. They have helped the NEC Group


become the UK’s leading live events business operating in exhibitions, conferences, music, sports, family entertainment and hospitality. Amplify’s reputation, both in the


West Midlands and beyond, has led to incredibly high demand. There is a waiting list for their


premium membership offer, Air, and there is a new debenture-style membership to meet demand. Newly-introduced call-back


technology means the team don’t lose potential sales leads and website enhancements have made it easier for customers to book. The website now offers sample


menus for each hospitality level and virtual Google Earth tours of the restaurants, showing off the premium food choices and dining spaces on offer. Highlights of the past year have included:


6 CHAMBERLINK May 2019


Top team: Amplify general manager Sally Walder (front centre) and her team celebrate their double success


• Take That – hospitality tickets sold out in hours, with more people than before choosing hospitality over standard seating.


• The Strictly Come Dancing Live


Tour 2018 generated a record year of hospitality revenue. Russell Jeans, the GBCC’s chief


operating officer, who chaired the judging panel, said: “Amplify exude a continual improvement ethos –


capitalising on innovative new digital commerce, exceptional client knowledge, customer service and outstanding brand marketing to drive sales in this incredibly dynamic and exciting business.”


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