Business News Six appeal: Edgbaston Stadium

ICC teams up with kids’ charity

ICC Cricket for Good, in partnership with UNICEF, has announced #OneDay4Children at the ICC Men’s Cricket World Cup. #OneDay4Children ambassador

Nasser Hussain and England all- rounder Chris Woakes launched the tournament-wide campaign focused on bringing the world of cricket together as one team to help build a better world for every child. There will be #OneDay4Children

activity throughout all 48 matches of the event, peaking with a day of celebration during the England v India game on 30 June at Edgbaston. The money raised will support UNICEF’s work in cricket playing nations to help children learn to play and be healthy. The #OneDay4Children match

will be special, with the players, the sell-out crowd and global audience all playing a part in the celebrations. Edgbaston will turn

blue while players will support the campaign with special one off #OD4C branded kit. Celebrities and legends of the game will join the action with unique activations and fundraising both in stadium and across the live broadcast. David Richardson, of the ICC, said:

“As part of our continuing work with UNICEF through Cricket for Good, we are delighted to launch #OneDay4Children and use the platform of the ICC Men’s Cricket World Cup 2019 to help more children to play and be healthy. “Our partners have got right

behind #OneDay4Children, with global broadcast partner Star Sports ensuring it will be seen by hundreds of millions around the world, while locally in the UK Sky have also committed to promoting it to their viewers. and Gray Nicolls have committed to a significant donation while our

Hotel guests get to enjoy a spraycation

A hotel manager in Birmingham has launched a sideline career as a legal graffiti artist. Adam Illes, the assistant food and beverage manager at Novotel’s Birmingham Centre hotel on Broad Street, part of the Westside Business Improvement District (BID), initially adorned his workplace’s staff canteen and back corridor with his pop art-style illustrations. Now the hotel has helped him to go public by asking him to decorate the

walls of its customer car park. The first spray-painting is Adam’s interpretation of comedian Rowan

Atkinson as Mr Bean, and the second is based on philosopher Alan Watts’ thoughts about every person being one of the universe’s waves. Adam, aged 31, was born in Hungary and moved to Ireland to live and

work when he was 18, relocating to Birmingham last summer. He said: “When I was in Ireland I started spray-painting on walls in Limerick to express myself. But I’ve never painted an illegal piece or left my tag anywhere I shouldn’t. “I spray-painted walls in the ironing room and staff canteen at the Ibis

Hotel at Birmingham Airport, and when I started working at Novotel I decorated the staff canteen and the back corridor. The manager was so impressed with my work that he’s now allowed me to paint the car park.”

Bean and gone: Adam and some of his work in Novotel’s customer car park

Mike Olley, general manager of Westside BID, said:

“We’ve found the start of the hidden treasures of Westside in Adam’s work, and it’s great that the public will see some of his paintings in the car park. Hopefully other businesses might consider commissioning Adam to brighten up their properties as well. “Who knows? We could soon have our own version of Andy Warhol here on Broad Street!”


‘Players, teams and one billion cricket fans will come together for Unicef’

other global partners are working on in-venue activations and promotions to drive fundraising ensuring our #OneDay4Children match really captures the imagination of cricket fans.” ICC Men’s Cricket World Cup

2019, Managing Director, Steve Elworthy said: “#OneDay4Children is such an important tournament wide campaign which we are extremely proud to be delivering. We have a unique opportunity to show how we can harness the power of the fans to help support the wonderful work UNICEF do for children across the globe.” Mike Penrose, Executive Director at Unicef UK, said: “We are

delighted to see the world of cricket unite for #OneDay4Children at the ICC Cricket World Cup 2019. Players, teams and one billion cricket fans will come together for Unicef. It is a shared belief that cricket has an incredible power to raise vital funds and inspire and empower millions of children.” Neil Snowball, chief executive of

edgbaston Stadium, said: “Supporting children and helping them to be able to play in a safe and healthy environment is one of the primary aims of our community work here in Birmingham and across Warwickshire, through the Edgbaston Foundation. “England versus India is one of

the biggest games in the ICC Men’s Cricket World Cup and, to use this fixture to raise awareness and important funds that will hopefully bring such positive change is a fantastic initiative.”

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