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Editors’ Picks 1 Focusing in on four


consumer demographic


segments, Corsicana used carefully researched data to illuminate each group’s path to purchase: what influences them, where they shopped, where they eventually bought. By using this data to sharpen its marketing approach and also shape the development and positioning of its newest mattress collections— including the uncomplicated American Bedding line and the millennial-focused Early Bird brand—Corsicana is shifting away from a traditional transactional sales approach to a more consultative engagement.


5 Making its High Point debut this spring,


3 Diamond Mattress’ new Diamond Mattress


2 Signature Sleep’s Honest Mattress is


a compelling option for the conscientious sleeper. The new model utilizes ethically-sourced natural materials like USDA certified organic cotton and OEKO-TEX certified chemical free natural wool, which deliver moisture wicking properties to help regulate temperature. The mattresses’ independently encased micro coils offer support and help eliminate motion transfer. Complete with a convenient reversible construction, this line also comes with a mattress pad that features a washer- and dryer-friendly Aloe Vera treatment that moisturizes the skin. As an added bonus, for every Signature Sleep Honest Mattress sold, one tree will be planted thanks to the brand’s partnership with One Tree Planted.


University (DMU) is a mobile- friendly RSA training program that offers three levels of specialized sales training and certification. Approaching the project with the needs of the RSA top of mind, the Diamond Mattress leadership team developed this innovative new tool to empower sellers with the knowledge they need to educate the shopper. Using gamification to help its users absorb a mix of product information, health and wellness research and sales techniques, DMU provides the comprehensive information RSAs need and delivers it in an engaging and fun format.


Therapedic’s new Hybrid line delivers a strong feature-benefit story at a price point that ranges from $799 to $1,999. In addition to the Therawrap Encased Coil System and premium memory and latex foams, the collection is made with a layer of advanced pocketed Air-Coils. Developed by Leggett & Platt, this new support technology integrates airflow into the pocketed coil to deliver a distinct contouring feel and enhanced pressure- relieving characteristics.


Publisher ..........................................Chris Schriever chris@sleepretailer.com


Managing Editor ...............................Gretchen Kast gretchen@sleepretailer.com


Marketing Manager ........................ Elaina Hundley elaina@sleepretailer.com


Design Firm ............................................Blue House bluehousedc.com


Providing bedding retailers with information and insights on a variety of Mattress and Bedding products. Since 1995.


6 Designed to help


individuals achieve 4 Classic Brands is thinking outside the


box with its newest mattress packaging innovation. Instead of shipping its roll-packed Chic Couture Collection in a standard cardboard box, the company designed a new reusable duffel bag. Made of tear-resistant nylon and featuring a drawstring closure at the top, the duffel is not only lighter weight, easier to handle and more affordable to transport—but it is also environmentally-friendly, as it can be reused by the consumer after the mattress is all set up.


6 Sleep Retailer / Spring 2019


optimal sleep fitness, The Pod—Eight Sleep’s new high- tech bed—combines dynamic temperature regulation, biometric tracking, smart home integrations and sleep coaching. Built using data from more than 43-million hours of tracked sleep as well as a circadian rhythm research, the system’s dynamic temperature feature allows users to manually adjust the sleep surface temperature—or set it to auto-adjust to their unique sleep habits via artificial intelligence. The proprietary AI- engine also tracks and monitors sleep health, analyzing dozens of factors like sleep duration, quality and consistency—then powers a sleep coach tool that delivers personalized insights and sleep tips.


Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide. © Copyright 2019. All rights reserved. Address correspondence to: Editor c/o Sleep Retailer, Blue House Sales Group, 641 S Street NW, 3rd Floor, Washington, DC 20001. The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows at info@sleepretailer.com.


CIRCULATION NOTICE: Sleep Retailer will print 19,000 copies of Sleep Retailer. It will be mailed to our current list of more than 16,800 home furnishings retailers, buyers, owners and managers. We do not subscribe to a circula- tion auditing service but we are ready, willing and able to provide advertisers certification of mailing as reported by the US Postal Service.


Sleep Retailer: ISSN 2163-7571


sleepretailer.com


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