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MATTRESS


Shifman Enhances Its Pure Comfort Collection By Chris Schriever


Shifman Mattresses is showcasing its up- dated Pure Comfort Collection at the spring High Point Market. The new natural latex line of luxury mattresses will now include the company’s exclusive Sanotuft technique. This hand-sewing process produces a smooth, buttonless tuft that eliminates shifting and bunching to provide lasting comfort. The line also features two-sided construction, im- proved aesthetics, a more luxurious feel that is free of polyurethane foam. “The way we approach product develop- ment is to build the best product in any cat- egory,” said Bill Hammer, Shifman president. “The Pure Comfort Collection accomplishes that goal and compliments the uniqueness of all of our product lines. I look forward to presenting and seeing the reaction from our existing and prospective retail partners.”


Shifman will present this collection on its new Shifman PowerMotion and PowerMotion Plus adjustable bases. These advanced mo- tion bases now have an 850 pound weight ca- pacity and feature a variety of high-tech com- ponents, including a back-lit wireless remote with flashlight, a one-touch “flat” button and an “anti-snore” position. In addition, the Shifman


PowerMotion adjustable bases offer buyers the option of customizable six to ten inch legs. Additionally, Shifman will highlight newly updated starting beds within the American Heritage Collection at the spring market. These new offerings are plusher and more luxurious than ever due to a new knit fabric. Visit shifman.com


Eclipse Showcases Its Seven-Brand Portfolio In New High Point Showroom By Gretchen Kast


Eclipse International is returning to the High Point Market this spring, with a new 8,000-square-foot showroom. With the new exhibit space, which is 40 percent larger than its recently-expanded Las Vegas Mar- ket space, the company aims to broaden the dealer base for its seven-brand portfolio. “Our return to High Point opens up our


extensive brand lineup to a worldwide au- dience of furniture store buyers, designers and specialty retailers that see the market as a destination for new product,” said Stu- art Carlitz, chief executive officer of Eclipse International. “It’s an outstanding, high-profile location that will help raise awareness of our brands and drive further growth of our busi- ness worldwide.”


24 Sleep Retailer / Spring 2019


The new showroom will accommodate models from each of its brands—Eclipse, Eastman House, Van Vorst, Ernest Hem- ingway, Pure Talalay Bliss, Velika and BIA— demonstrating the breadth and depth of its product offerings. The latest additions to the Eclipse portfo- lio are two new Ernest Hemingway licensed collections. First debuted at the winter Las Vegas Market, the line-ups include the ul- tra-luxury Hemingway Classic Tradition Col- lection and the premium Earnest Hemingway Key West Collection. Retailing from $1,999 to $3,999 in queen, the Classic Tradition line is hand-tufted, with quilting layers made from New Zealand Wool and organic cotton and a five-zone, encased-coil innerspring unit with edge support system. Two of the designs


also feature a two-inch layer of micro coils for added pressure relief and a Sensile-Re- spond comfort layer. The Key West Collec- tion is geared towards younger consumers with a price point of $999 to $1,699. This line features a wrapped innerspring unit with eight-inch, foam-encased coils and is made with copper-infused latex to better conform to the sleeper’s body. “As we continue to grow our collection of brands, we’re looking to strike partnerships with retailers looking for unique brands that offer healthy margins and protected distribu- tion,” Carlitz said. “Combined with our Las Ve- gas Market showroom, which we recently dou- bled in size, we’re now positioned to offer our products to all major distribution channels.” Visit eclipsemattress.com


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