XSENSOR Helps Create A Personalized Digital Experience In Stores

By Gretchen Kast XSENSOR is helping to revitalize the in-store mattress shopping experience by blending the data-driven convenience of online shopping with the human touch of retail salespeople. In recent years, the growing popularity of dig- itally native mattress brands has made buying a bed sight-unseen not only acceptable, but even commonplace. But even as the number of ecommerce options continues to expand, it is clear that the in-person shopping expe- rience is far from over. A number of previ- ously online-only brands have recently rolled out new brick-and-mortar strategies and re- ceived serious praise for their fresh approach to in-store mattress retail. In fact, Forrester

Research shows that while more than half of all purchases are digitally influenced, more than 85% of all US retail sales still happen in a physical store. XSENSOR’s REVEAL Mat- tress Recommendation system offers retailers technology-powered personalization that cre- ates a brick-and-mortar environment that is relevant in today’s digital market. With REVEAL, customers can visualize

their pressure points and see what they feel in order to understand what the right mattress will feel like. Sales people can quickly assess the data and narrow the search for the ideal mattress in minutes. Rather than laying on 10 sample beds, a customer may lay on two or three, each perfectly suited to their body and

the unique way they sleep. In this way, the sale has become convenient, personalized, simple and efficient for customer and business alike. Whether shopping online or in-store, con- sumers expect to research additional product information, reviews and to comparison shop. What customers can only get in-store is the great customer experience that combines technology with a personalized touch of a helpful salesperson.

In addition to enhancing the customer’s end-to-end shopping experience, REVEAL is designed to build confidence and credibility, helping to close sales sooner by making it eas- ier find the right mattress for your customer. Visit 13

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