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MATTRESS


Classic Brands To Showcase Well-Rounded Assortment At High Point Market


By Elaina Hundley Seeking to offer home furnishings retailers a well-rounded assortment at a variety of price points, Classic Brands will feature a curated mix of its most popular collections in its new showroom at the spring High Point Market. The company’s diverse product offering, which includes its Roost, Copper Smart and Urban Loft Hybrid collections, supports retailers look- ing to compete in the e-commerce arena. “Retailers


continue Brands to increase to their look to presentation


Classic of


easy-to-deliver mattresses. For the High Point Market, we’ve pulled together the best of the best to give them a well-round assortment that will allow them to address each consum- er segment and to remain competitive in the growing e-commerce channel,” said Michael Zippelli, president and chief executive officer of Classic Brands.


Supported by a stand-alone website, the company’s four-bed Roost collection features


“For the High Point Market, we’ve pulled together the best of the best to give them a well-round assortment that will allow them to address each consumer segment and to remain competitive in the growing e-commerce channel.”


a foam and latex construction in eight-, 10-, 12- and 14-inch profiles. Mattress in the col- lection are priced to retail from $399 to $699 and are supported with a coordinating mat- tress protector and pillows that retail between $49 and $79. With eight-, 10-, 12- and 14-inch profiles, the four-bed Copper Smart collection features a copper-infused cover and an updated core made of gel-infused MDI foam that retains its softness in all climates. Priced to retail from $499 to $799, the Copper Smart Collection


includes coordinating pillows, which allow


dealers to strategically bundle the products and boost the average sales ticket. Designed with a wrapped-coil innerspring system with the conforming response of gel-infused memory foam, the popular Urban Loft Hybrid Collection features four mod- els. Offering properties that prevent motion transfer and regulate temperature, mattress- es in this collection come in 11-, 12-, 14- and 16-inch profiles. Visit classicmattress.com


26 Sleep Retailer / Spring 2019


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