From The Publisher


VISIT


SLEEPRETAILER.COM FOR MORE BEDDING NEWS AND


INDUSTRY UPDATES!


The past few years have been a whirlwind for the bedding and mattress industry. From direct-to-consumer start-ups disrupting the business to tariffs and possible anti-dumping legislation, the industry has demonstrated its vitality and grit in the face of changes and challenges. Moving into the spring of 2019, we see versatility and flexibility as the hallmarks of the brands that are really thriving in today’s continually shifting marketplace.


I


n this issue, our cover story, Brooklyn Bedding Can Help Y


ou Build Y our Brand,


spotlights a company that knows both the manufacturing and retail side of the busi- ness. What this company does for retailers offers the ultimate differentiator: a private la- bel brand only available from a specific seller. While we are seeing some manufactur- ers consolidating their line-ups and others making their brands more consistent across the stores of retail partners, we’ve noticed several strategies and characteristics that today’s successful manufacturers and re- tailers have in common: ƒ They Are Data Driven: Successful com- panies aren’t guessing what will appeal to consumers. They are collecting data and using that info to guide their ap- proach to stocking the showroom.


ƒ They Offer Logistical Prowess: Crafty logistics are ruling the game. Any way


that you can make purchasing simple for the end-user is a win.


ƒ They Are Omnichannel: Successful brands don’t rely on foot traffic alone to keep their stores busy. Instead, they’ve partnered with manufacturers that can help them develop an ecommerce sales strategy or, at the very least, a more robust omni-channel marketing plan to keep their store top of mind.


ƒ They Stay In-The-Know: Successful manufacturers, retail buyers, store owners and RSAs make sure they have access to the information and training they need to educate consumers.


We love seeing all the creative ways that manufacturers are helping their partners com- pete in the industry and sharing these innova- tive tools, strategies and products with you! —Chris Schriever


facebook.com/sleepretailer @SleepRetailer 30 Sleep Retailer / Spring 2019


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32