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Mattress Therapedic Brings Attention-Getters To The High Point Market


By Gretchen Kast Leaving the Las Vegas Market with what ap- pears to be a winning hand of new products, Therapedic International is betting its run of good luck will carry into the spring High Point Market. The company is bringing its new Whisperbed collection, the three-bed roll- packed line-up that was one of its biggest attention-getters in Vegas. “The line features a premium pocket coil system, performance foams, and price points from $699 to $999,” said Gerry Borreggine, president/CEO of Therapedic. “It’s roll-packed into an attractive box that can be delivered to retailers, or directly to the consumer, from or for the retail dealer. The Whisper look, feel and packaging is positioned in-line with what consumers are looking for in a bed-in-a-box product,” he said. “And, at these prices, it pro- vides a very strong, if not greatly superior, value story when compared to the consumer direct brands.” The company will also be showcasing its American Glory collection as well. Anoth-


er hit at the Vegas Market, this hybrid-de- signed line is featured at prices between $799 and $1,199. “American Glory is a three-number col- lection that is sharply priced, allowing the retailer to promote aggressively, maintain margin and attractively present a line that is Americana-themed, made in America, supported by a patriotic collection of point- of-sale materials available to the dealers,” Borreggine explained.


In addition to being an an ideal promotion- al opportunity for American-themed holidays (such as Memorial Day, 4th of July and La- bor Day), American Glory features additional value-added selling points that the retailer can present to the consumer. The collection’s foundations are equipped with USB ports to accommodate smart phones and tablets. Finally, Therapedic will also have two new


Tommy Bahama models at High Point. These debut mattresses feature the exclusive i-Flex hybrid quilt and fashion-forward styling. Visit therapedic.com


In addition to being an an ideal promotional opportunity for American- themed holidays…American Glory features additional value-added selling points that the retail can present to the consumer.


22 Sleep Retailer / Spring 2019


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