Q & A

The Power Of Aromatherapy

Scent is a very powerful sense. For thousands of years, people have been using aromatherapy to provide healing benefits, improve mood and promote relaxation. As part of this popular practice, essential oils have been incorporated into everything from lotions and body washes to candles and air diffusers. Today, many bedding manufacturers have developed creative ways to incorporate aromatherapy directly into their sleep products. In addition to creating a more soothing sleep environment, these sweet-smelling accessories are valuable assets for the retail shopping experience.

What makes aromatherapy sell and how can retailers use it to their advantage? ELIZABETH DELL’ACCIO BLU SLEEP VICE PRESIDENT

Essential oils are a natural and simple method that may help you sleep better. Using essential oils will not cure insomnia or the root cause of it. However, essential oils can help you calm down and relax be- fore bedtime and may help you fall asleep faster and stay asleep.

SARAH BERGMAN PURECARE VICE PRESIDENT OF MARKETING & CREATIVE PureCare’s Aromatherapy protectors are designed to infuse the sleep environment with soft, subtle scents that help promote relaxation. While every Pu- reCare Aromatherapy protector is sold with natural lavender bud scented sachets, the company offers a variety of scents for customers to choose from in- cluding Mandarin, Sandalwood, Eucalyptus and Jasmine. Each scent offers sleepers a range of wellness benefits and allows customers to choose their preferred scent based on their specific sleep needs. Additionally, offering the scented sachets in store has helped Pure- Care’s retail partners reduce the timeline between repeat visits from existing customers. The scent-life of PureCare’s sachets is approxi- mately 3 months, which provides retailers an opportunity to reach out to consumers on a quarterly basis to invite them back to their stores for replacement sachets and highlight other promotions. PureCare’s Aro- matherapy protectors are available in Total Encasement, 5-Sided and pillow protectors.

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MIKE DOUGLAS MALOUF VICE PRESIDENT OF SALES Aromatherapy products offer a wide range of emo- tional, physical, and mental benefits to end consum- ers. Shoppers are buying these products en masse and demanding more options. While aromatherapy products are available in a number of product cate- gories, the bedding industry is a perfect fit when it

comes to scented products. Pillows, specifically, are an excellent product to help promote relaxation via aromatherapy. The good news is you can get a scented pillow program going in your store very eas- ily. We recommend carrying scented pillows as a part of your acces- sories offering—allowing you to sell a custom sleep experience to each customer who walks through your door. Best-seller scented pillows like lavender, peppermint, and chamomile also add visual vari- ety to your showroom with purple, green, and yellow pops of color adding interest and initiating an upsell opportunity. These relaxing and invigorating scents are infused in our pillows for a subtle, gentle aroma. A word of caution: it’s important to avoid overpowering cus- tomers with a too-strong scent. When pillows are ready for a scent refresh, we include a personal spritzer in every package—further cus- tomizing consumer’s options.

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