Tropicana Atlantic City Atlantic City, NJ


“2018 was a strong year for meet- ings and conventions at Tropicana Atlantic City, and with the business contracted for 2019 so far, we anticipate another successful year,” observes Jim Ziereis, vice president of hotel sales for Tropicana. “The word is spreading about our $200 million in renovations and expansions over the last two years, including the addition of the Chelsea Tower. In 2018, Tropicana introduced four new amenities in the tower: Chelsea Five Gastropub; Cabana Five Bar and Pool Deck’ Oasis Pool; and Whiskey Five Bar. We are successfully win- ning bids to host groups as a result of these improvements.”


While groups expect upscale accommodations, value is still important to their bottom line, Ziereis explains. “We are fortunate to have a large inventory of over 2,200 rooms, which allows us to meet many groups’ targeted rate when they are looking for midweek patterns that are less highly in demand than weekend nights. We are seeing a trend toward team building from the corporate segment, and our Escape AC amenity is a great option with four separate rooms that encourage team work and collaboration to successfully ‘escape’ the rooms in under an hour.”


Ziereis adds that repeat business is an impor- tant measurement for Tropicana, because it speaks to the property’s service levels in addi- tion to its amenities. “We always look to turn a smaller departmental corporate meeting into a larger one that the company may hold in the future. In the same light, we thrive on word of mouth where a group has a successful event and we will receive another meeting as a direct result of the planner becoming an extension of our sales team.”


Atlantic City, being geographically located within close proximity of major populated Northeastern U.S. cities, makes the destination a very appeal- ing one, he notes. “While we have a strong association, union, and social group representa- tion, the corporate market segment has been on a steady increase year after year. If the economy continues to be strong, we anticipate the corporate meetings and conferences to con- tinue to flourish in 2019.”


More think tanks, round


tables, conversation styled meetings are going to be


trending year after year as this engages everyone.


You’re tired of the same old venues. You want memorable. Engaging. Unique. We do different.


The Chase Center’s professionals work with you to create an extraordinary event down to the last detail.


Everything from versatile meeting, exhibition and networking spaces to special menus, staging, lighting, A/V, tech support and logistics, free parking, hotel accommodations at the Westin Wilmington (connected to the Chase Center) and more. Discover what we do different can do for your next event.


Mid-Atlantic­EvEnts Magazine 43


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