Advanced Staging Productions Headquarters: West Chester, PA
Jason Showers has been with Advanced Staging Productions for over 16 years. As a member of the executive leadership team and in his role as vice president of production, he oversees all of the company’s technical production elements,
including production design and processes, creative vision, technical engineering, safety training and documentation. Showers also is involved in business development and the strategic positioning of Advanced Staging in the marketplace, and he is an ETCP certified rigger (arena) and entertainment electrician.
“We are in the event technology management business, merging our knowledge of equipment, processes and people to bring creative visions to life,” Showers explains. “In this segment of the industry we are seeing a trend toward brighter, faster and better tech in every area… between all departments and more stable and reliable delivery systems available year upon year. Our expertise in choosing the right equipment is becoming an all the more critical factor to the success of the project.”
He adds that, with so much impressive technology available at price points lower than ever, there’s increased competition in the industry, too, “so leveraging your relationships with other vendor partners is going to be more of a factor in suc- cess than in years past, especially for other companies in our segment of the industry. We have been developing national partnerships for the last two decades and we have seen this effort pay great dividends in 2017-2018, and we are planning for this to be a key factor to our success in 2019 and beyond.”
Showers also says that Advanced Staging is thankful to say that they are now seeing a major increase in focus on the topic of event safety. “We have been corporate sponsors of the Event Safety Alliance (
eventsafetyalliance.org) for the last five years, and over this time we have seen this non-profit association grow exponentially. The growth is due to the spread of interest within our industry in promoting safe working conditions, official training and certifications, mental health awareness, and finally getting up to the level of other industries when it comes to safe work practices. We have taken this and applied it to our own organization and really worked toward creating a safety culture, starting at the indi- vidual level.”
There are several programs available for other companies who are looking to continue this trend both internally and externally, Showers advises. Whether this is documenting safe work practices, wearing PPE when appropriate, attend- ing a safety conference such as the Event Safety Summit, providing OSHA 10/30 training to one’s workforce, offering more specialized safety training such as the ESAT Core training program, encouraging the technical staff to become ETCP Certified technicians, or simply subscribing to a com- plimentary publication like Event Safety Insights.
“Everyone has a way they can participate in event safety,” he continues. “Our approach has been to do every one of the items on that list, and we think this approach will be a trend with other companies, as well - or we hope so, at least.”
Showers says Advanced Staging also is hoping to see greater collaboration between other in-house providers, their clients and vendors such as themselves. “As companies grow and spread their reach to market regions outside of the local area, collaborative partnerships will be a key factor in everyone being successful. As a vendor providing top flight event technology management for events all over the Mid- Atlantic region, as well as on a national level, our ability to ‘play well with others’ is a big part of our success story, and we expect this to continue in 2019. A major factor in this successful collaboration is having everyone connected early on in the planning process, especially during the budgeting and design phases.”
Among Advanced Staging’s goals and objectives for 2019 - in addition to the standard business objectives of supporting all of their clients in achieving their creative dreams while maintaining a great working environment for their staff and technicians - “We are planning to strengthen our national partnerships, add to our ever-increasing inventory of LED video products, and continue to nourish our culture of event safety from the individual, managerial and leadership level,” explains Showers.
“We will be providing several additional members of our staff with time and resources to become ETCP certified techni- cians in 2019,” he continues. “Our goal, as an organization, is to have nearly 75 percent of our technical staff maintain ETCP certifications by the end of 2019. For a company in our segment of the industry, this is a ratio that is very rare.”
4 2 Januaryz February2019
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