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Stewart Edmondson
of feeding back to them about what works well in the gallery and how customers have responded to their work much easier than if we were dealing with them through intermediaries. We find that the artists we work with really welcome the feedback we give them.
Describe the art you sell? It’s broadly British contemporary art in what our industry describes as the affordable sector. We show dramatic landscapes and vibrant coastal seascapes, alongside a range of other work, including still lifes, portraiture and semi-abstract paintings. We work with a number of fantastic sculptors too, when you walk past our windows you might see a wild dog pup sculpture looking out at you, a fox, or perhaps a sanderling. We find that different work sells
more strongly at different times of the year. For example, during the holiday periods, the demand for paintings linked to our location in South Devon can be much greater than at other times. All galleries in Dartmouth tend
to differ in what they offer which makes the town a compelling place to visit for someone looking to purchase art – it’s a great place
Scott Naismith
to have a gallery with the added bonus of a great lifestyle!
What changes have you seen and expect in the art market generally?
Having a physical gallery remains the main part of our business, Dartmouth is rightly recognized as being a great location for art lovers and collectors. Over the past 8 years that we
have been in the gallery business, art fairs and online sales and digital marketing have become more important and social media allows more interaction with customers too. Tastes do change over time – for
instance, unframed canvasses are increasingly popular, although it is still important that we have our own in-house framing workshop. Demand for bigger statement pieces is growing as homes become more contemporary Our location by the sea means landscapes and seascapes are forever popular, and because we are an independent gallery, we can quickly respond to changing demands for other styles of work too. Our artists are great at rising to the challenge of those changing
Chris Forsey
demands. Looking forward, we expect the
market for affordable art to remain strong. As a gallery, you’ll see us put on more shows each year, probably one every two months. These will mostly be solo shows, usually with a theme to them and where the artist attends the opening night – these are always very popular with our clients. You may also see us taking part in art fairs, possibly on the international circuit, particularly in the quieter winter months in Dartmouth.
What can the customer expect from you?
Jack Frame Jan Nelson
For customers, we work hard to make sure the purchase and delivery of art works efficiently around their lifestyles. Customers remember the small things that help make the process easier for them. It’s not a purely transactional relationship – we get to know our customers and the type of art they’re most interested in, which helps us identify work that’s going to appeal best to them – whether it’s from artists they’re already collecting or a new artists they might be interested in – clients welcome this. We are unique in Dartmouth in being able to offer our customers the ‘Own Art’ scheme which is backed by the Arts Council. It allows a customer to purchase art worth up to £25,000 and pay it back in 10 monthly installments at 0% interest. Subject to eligibility, the scheme will cover most of the art we sell.
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