Sector Focus
Asian fast food to open in Brum
Wok to Walk, a fast food chain specialising in wok fried Asian food, is opening its first outlet in Birmingham. The company has agreed a
ten-year lease at an annual rent of £88,000 on 109 New Street (770 sq ft) with the landlord, Hortons’ Estate Limited. The retail unit was
previously occupied by mobile telephone operator EE. Wok to Walk opened its
first restaurant in Amsterdam in 2004. Today, the franchise group has more than 70 outlets around the world. The Birmingham restaurant,
becomes the tenth in the UK, adding to existing restaurants in Bristol, Cardiff and London. Starboard Dining plan to
open the Birmingham Wok to Walk in March. Steven Tommy from Hortons’
Estate said: “This area of city is enjoying a new lease of life thanks to the number of new bars, restaurants and shops. Wok to Walk offers something a little bit different and will be a great addition to the fast food mix.”
Retail Interacting with customers
Lucy Burnett, marketing manager at Touchwood, discusses the importance of embracing the digital sphere when it comes to future success of the offline world of retail…
Long gone are the days when click and collect and online ordering sat at the forefront of digital retail innovation. As we all know, these services
are no longer a novelty to shoppers, but an expectation that fits alongside their physical shopping experience. We cannot therefore make the mistake of separating retail into ‘online’ and ‘offline’ and instead, must approach the purchasing journey as a whole if we are to ensure the future growth of the industry. This evolution is being heavily
driven by consumers who are demanding that retail offers them a seamless and intuitive shopping experience at all times, whether they are purchasing online or offline or a combination of the two. As a result, those within the
industry must step away from the one-size fits all approach when it comes to attracting new and existing customers and share of spend. By blending the online and
offline worlds, we can ensure we
offer enhanced and increasingly personalised experiences. For example, at Touchwood, we
have recently launched an exciting new app, which has been specifically designed to complement our in centre shopping experience. Not only does it add value by offering guests exclusive content, offers and experiences from across our portfolio of retailers, but it enables us to understand how they interact within the centre and its retailers, in turn allowing us to provide them
with content, perks and priority access that have been tailored in response to their needs and behaviours. This approach allows us to
engage with our guests in a much more meaningful way, by tracking visits to provide us with unparalleled insights into their shopping habits and how they interact with Touchwood.
Visit
www.touchwoodsolihull.co.uk or telephone 0121 709 6900.
58 CHAMBERLINK February 2018
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