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FEATURE


BUSINESS BANKING & FINANCE


Blueprint for


growth


Is it time to grow? This is the question you will have to ask yourself at some point in your business's lifespan. If you have a recurring source of revenue, a critical mass of customers and operational systems that are robust enough for the next stage, the answer is probably 'yes'. It's not always that simple though. Dr Shai Vyakarnam,


Director of the Bettany Centre for Entrepreneurship at Cranfield School of Management, explains that taking the next step on the growth journey isn't just about performance and opportunities, but how it feels. "Growth can be daunting, especially for the start-up


entrepreneur," he says. "There needs to be a feeling of confidence in the


business and in the commercial viability of the opportunities ahead. Taking that running jump requires a unique kind of energy."


PREPARING TO LEAP “A small business founder knows when it's time to grow," adds Emma Jones, Founder of Enterprise Nation. "It's the point when sales are coming in, and more are


looking likely. It's the point when you accept that you have to build out the business - in terms of people or technology - to meet that demand. It's a nice position to be in, but requires another step of leadership from the founder as scaling a business is a whole new challenge to starting one." To be able to grow, Emma says, you have to let go a little


and hand responsibility to a trusted team. This can be difficult for a founder who's been doing everything themselves.


‘There needs to be a feeling of confidence in the business and in the commercial viability of the opportunities ahead. Taking that running jump requires a unique kind of energy’


48 business network November 2017


- the strategies that turn small into big


Growth is a sure sign of success, but how does a small company take the next step? In this article from Chamber strategic partner HSBC, business experts Dr Shai Vyakarnam and Emma Jones discuss the strategies you could be using for each stage of your business life - from start-up to maturity.


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