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INTERNATIONAL TRADE


TRAINING & EVENTS SPOTLIGHT ON: CHINA


The below International courses are free to attend and delivered as part of the Collaborate Growing Business Together project, aimed at businesses based in Leicester and Leicestershire with fewer than 250 employees.


NOVEMBER’S COURSES:


British Bribery Act 2010 – What you need to know Venue: Leicester Date: Time:


7 December 9.30am-12.30pm


Union Customs Code (UCC) and Authorised Economic Operator (AEO) – Impact on exporters and importers Venue: Leicester Date: Time:


13 November 10am-1.30pm


Could your business access the world? Venue: Leicester Date: Time:


12 December 9.30am-12.45pm


For further information and to book on the above courses, as well as all Chamber International courses across the region, visit bit.ly/EMCInternational


China is now the world’s largest economy and a huge and expanding market for businesses in the Midlands. It is the largest country in the


world by population, with over 160 cities of more than a million inhabitants, and a fast-growing consumer market resulting from increasing number of middle- income consumers. It is forecast to become the world’s largest luxury goods market by 2020. China already has a healthy


appetite for goods and services from our region. Jaguar Land Rover (JLR) is the UK’s biggest exporter to China, but is just one of many UK companies now operating in this important market. Machinery, vehicles and parts, plastics and medical equipment are some of China’s top imports, ensuring East Midlands businesses are well placed to service the demand in this huge and growing market. Aside from the language barrier


and time difference, there are unique challenges faced by businesses operating in China.


There is a complex business


structure, with the need to build networks and high levels of trust before any business discussions can be entered into. There are still large parts of China’s economy closed to foreign participation, and strong competition from well- resourced and positioned state- owned enterprises. China is not one single market.


There are different regional economies and economic hubs, where sub-cultures and practices differ from place to place. Businesses need to understand the regional economic and cultural differences that could impact the success of products and services and develop the right strategy. Companies are likely to need a long-term strategy in China to achieve success. Businesses looking at China


should do as much market research and planning as possible, using both desk research and visits to the market. There are many sources of information available to assist, such as the China-Britain Business Council


New Enterprise Europe Network website is live


Following extensive user feedback, the newly-launched Enterprise Europe Network (EEN) website features a redesigned, easier to navigate home page and an option to filter the content to show only what the user wants to see by subject and/or location. It also features tabs which go directly to each EEN service, along with a section dedicated to trusted business support partners and a list of online funding sources for SMEs. There is faster access to EEN’s partnership opportunity database, which


now has a keyword search box and the option to drill down searches to show only relevant opportunities. It still features the latest news, events, contact details and success stories from EEN, with a refreshed look and feel and video content soon to be added.


Visit the website at www.enterprise-europe.co.uk China has a complex business structure with the need to build trust


28 business network November 2017


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