CONTENTS 22


network NEWS UPDATE


BUSINESS NOVEMBER 2017


4 MEMBER NEWS Banner Jones’ fifth year on Legal 500 list


16 APPOINTMENTS Two new appointments at Blue Castle Group


18 DEALS & MERGERS Derby County Football Club announces new Stadium Safety Partner


19 STRATEGIC PARTNERS AND PATRONS High praise for Nottingham Trent University


20 CHAMBER NEWS BCC recognition for Business Awards winners


INTERNATIONAL TRADE 28 Spotlight on: China


POLITICS


30 Chamber’s letter to the Chancellor of the Exchequer


INTERVIEW 32 Mo Suleman, Director at Derby Museums


FEATURES


36 COMMUNICATIONS & MARKETING The power of building a brand


38 How to engage with the media


40 FOCUS FEATURE The use of nostalgia in marketing


45 BUSINESS BANKING AND FINANCE The future of business banking is upon us


32 59


48 The blueprint for growth 52 Debunking the myths of R&D tax relief


TRAINING & EVENTS 54 Round-up of what’s on the calendar


BUSINESS SUPPORT


56 SKILLS Airport partners with Derby College


Editor Nathan Fearn T: 0333 320 0333 ext 2089


All Submissions E: magazine@emc-dnl.co.uk


Chamber Membership E: membership@emc-dnl.co.uk


Follow the Chamber W: www.emc-dnl.co.uk Twitter: @EMChamberNews


Publishers Kemps Publishing Ltd 11 The Swan Courtyard, Charles Edward Road, Yardley, Birmingham B26 1BU T: 0121 765 4144 w: www.kempspublishing.co.uk


Managing Editor Laura Blake T: 0121 765 4144 E: laura.blake@kempspublishing.co.uk


Designer Lloyd Hollingworth


Advertising T: 0121 765 4144 E: jon.jones@kempspublishing.co.uk


Printers Warners (Midlands) plc


BUSINESS NETWORK is produced on behalf of East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire) by Kemps Publishing Ltd and is distributed to members without charge. The Chamber and the publisher are committed to achieving the highest quality standards. While every care has been taken to ensure that the information it contains is accurate, neither the Chamber nor the publisher can accept any responsibility for any omission or inaccuracies that might arise. Views expressed in the magazine are not necessarily those of the Chamber. This publication (or any part thereof) may not be reproduced, transmitted or stored in print or electronic format without prior written permission of Kemps Publishing Ltd.


59 INFORMATION Call for more electric buses


60 LEGAL Preparing for employment law changes


62 DIGITAL GROWTH How SMEs can leverage online payments


64 FINANCE Warning follows rise in mandate fraud


67 PROPERTY MP supports Clifton regeneration plan


68 MOTORING Nick Jones tests the Volvo XC90 T8


COMMENT


70 THE LAST WORD Chamber President Geoff Poyzer pens his final Business Network piece


business network November 2017 3


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