PROJECT PROFILES
PROJECT PROFILE PROMOTION
The Freestyle zones help members maximise results
BESPOKE OFFERING Client: Fitness First Supplier: D2F Group
F
itness First is one of the largest fitness brands in the world, with over 377 clubs worldwide reaching more
than 990,000 members in 16 countries. In September, the group launched its first brand new site in the UK for five years – a club that cost £1.7m to build and occupies 1,022sq m (11,000sq ft) in Bishopsgate in the City of London. In addition to traditional gym
equipment, Fitness First Bishopsgate offers its members a large Freestyle functional training area. This includes a bespoke XCUBE functional training rig that was designed, manufactured and installed by D2F Group. “The Freestyle zones provide the
perfect playground to help maximise workout results, meaning everyone from complete novices to professional stuntmen can take their fi tness to the next level,” says Lee Matthews, UK head of fi tness at Fitness First. “D2F’s XCUBE functional training rigs are a fundamental component of these areas.” “The brief for Fitness First Bishopsgate
was to design an XCUBE that provided the ability to run group sessions without impacting on the open space,” explains John Lofting, national fi tness sales manager at D2F Group. After a review of the space available
and consultations with the project team at Fitness First, D2F produced 2D and 3D CAD drawings that gave a visual
An integrated storage solution was provided to make the space look tidy
representation of how the Freestyle area would look. D2F worked with Fitness First on a number of revisions before a fi nal design for a fully bespoke XCUBE with wing, TRX beam, core trainer and dip station was commissioned. “Another prerequisite for the space
was storage,” continues Lofting. “With such a large Freestyle space on offer to members, the area ran the risk of becoming cluttered with accessories that can be used in the open space or in conjunction with the XCUBE, such as kettlebells, medicine balls and gym balls.” D2F therefore engineered and installed an integrated storage solution that would keep the space tidy and also look great. Fitness First Bishopsgate is not the
only site in the chain to benefi t from an XCUBE functional training rig. Over 20 XCUBEs have been installed to date
90 Read Health Club Management online at
healthclubmanagement.co.uk/digital
as the chain embarks on a rebrand and upgrade of UK facilities. Four XCUBEs were also designed and installed by D2F at new Fitness First sites in Asia last year. Fitness First Tottenham Court
Road became a pilot site to test new initiatives including Freestyle in 2013. Membership at the club rose sharply after new areas for group training sessions were introduced – a pattern that D2F has seen at many gyms where its XCUBE solutions have been installed. “We strive to provide our members
with unique and exciting training spaces that will keep them motivated,” says Matthews. “D2F has proven its ability to support this initiative by designing and installing fully bespoke functional training rigs that are tailored to fi t the unique spaces at each of the facilities.” Details:
www.xcube.co.uk ●
October 2014 © Cybertrek 2014
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