Proinsight has over 4,000 mystery shoppers putting
businesses through their paces
Who else is on your team? We’re very excited to have appointed experienced research specialist, Anna Marangi, as our head of client services & research. Anna has worked on UK and international research projects for high profile clients in the medical, legal and energy sectors, and recently worked on a large project researching links between diabetes and obesity. She’ll help us to grow the research arm of our business taking on bespoke projects for clients. Our other employees work in our
fulfilment department scheduling the mystery shops, reviewing each report and maintaining the highest quality. And we have our 4,000 mystery
shoppers nationwide, covering Cornwall to Inverness, Dublin to Norwich.
How do you find and grow that army of shoppers? Our shoppers and field research teams come from a wide demographic which means our clients get insight from a relevant cross section of the population. We manage our database of shoppers tightly and recruit from targeted areas, from Saga to Netmums to Student Job. Once they’ve passed the online
assessment they get additional job specific training and guidance. Our shoppers are happy, engaged and we pay them well. They appreciate our efforts and they reward us by doing a great job. The integrity of our research and data
is paramount because it’s on this that our clients base their business decisions.
Why should clients engage you? Take one of our most popular products – a mystery shopping programme designed for a health club’s sales team. Pound for pound, it’s one of the best investments a health and fitness club manager will make. It’s an extremely detailed and cutting
edge research process, covering anywhere between 200-300 evaluation points – both qualitative and quantitative research, plus the more emotional aspects of staff interactions. The information we provide will
help the club sell more memberships in a matter of days. There is no faster, clearer return on investment.
October 2014 © Cybertrek 2014
Can you highlight a recent client success story? We recently worked with Pro-active Camden (a partnership between the London Borough of Camden, NHS London and Camden’s leisure facility operators) on the Give it a Go initiative. The scheme gave a group of 1,000
hard-to-reach and inactive local residents the opportunity to take part in free physical activity. ProInsight was responsible for
measuring the impact that this scheme had on their mental, physical and emotional wellbeing during, after and a year later. The work was nominated for a ukactive Flame Award in 2013. This kind of data will be essential for
many organisations seeking continued or project funding for the future.
What do you see as the key trends in leisure currently? Micro gyms and wearable technology are stealing all the headlines! These developments are great for the sector as they represent real vertical change as opposed to horizontal expansion. The economy is picking up and there
is much more investment . Businesses are changing hands and this is good news for us because new owners need research and independent insight. ukactive is getting its message across.
‘More people, more active, more often’ is a clear brief and I think it’s beginning to resonate with the industry. It’s the
research behind the stats that tells us people need to get more active and this will need to be measured going forward It feels like we’re in a good place, in a good industry at a good time.
How will these trends shape the future, and what could it mean for Proinsight and its clients? Amid all this exciting change, nothing survives without great service. We help our clients understand where their service delights and where it falls short, so they can either reward staff or fix problems quickly. With our clients, we’re working
on reward programmes to recognise those magic moments staff provide. We’re also launching our first
benchmarking report this month, which will assist senior managers in understanding the key industry trends in commercial sales performance. The future looks exciting, and we’re
the new kids on the block, full of energy and passion with an appetite to innovate and develop new products. Our energy is infectious, and it’s reflected in the great work we do for our customers. ●
For more details on Proinsight Research, contact:
TEL +44 (0)845 468 0430
EMAIL
info@proinsight.org WEB
www.proinsight.org
Read Health Club Management online at
healthclubmanagement.co.uk/digital 59
PHOTO:
WWW.SHUTTERSTOCK.COM
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