TECHNOGYM PROMOTION
Deliver the ultimate digital workout experience for your members
People are buying technology like never before, connecting to their content through smartphones, tablets, smart TV, PC and wearable devices. This trend has a huge impact on our industry and ‘Wellness-on-the-Go’ represents a great opportunity for all of us
C
onsumers now have more choice about how and where they choose to exercise, what they track and monitor and
how they share workouts with their friends via social media. Industry leader Technogym has
developed mywellness cloud, a dedicated online fitness platform that can be accessed via connected Technogym equipment, and many personal devices, to keep operators and their customers constantly connected, thus providing a truly integrated and personalised training experience.
mywellness cloud for end-users mywellness cloud is a platform that enhances people’s workout experiences and allows users to access their activity data, favourite content and workout programmes wherever they are, turning physical activity into a truly personalised experience “on the go”. Marketing director at Technogym, Alex Bennett comments: “In this era of the quantified
self, members know more about themselves than ever before. The challenge for our Industry is how to tap into this data to gain useful insights to develop new services. mywellness cloud harnesses this approach, collecting data directly from equipment, and allowing members to aggregate their existing physical activity data from all the leading health and fitness apps in to one place.”
In the Gym – Smart Machines UNITYTM
is Technogym’s revolutionary
cardio console. Built on an open Android 4 platform, it’s available on all Technogym cardio equipment. With intuitive swipe-screen navigation, users can swipe, scroll and tap through websites, TV, emails, social networking sites and popular apps while exercising. Users can also log in to their personal mywellness accounts to access real-time training data and programmes.
On the Go Developed as a free app by Technogym for both Android and Apple devices, the
Bring the outdoors in with
myrunning logbook
mywellness app makes a member’s workout experience more personal, fun and effective by enabling them to manage their workout routine, track their results and access data on the go.
Linked to consumer apps and wearable devices The integration of the mywellness cloud platform with popular GPS activity tracking apps and health devices allows for tracking of indoor and outdoor training data and biometrics, keeping all lifestyle data in one place. Popular apps and wearable devices include Strava, RunKeeper, MapMyfitness, Myfitnesspal, Polar and SWIMTAG.
mywellness cloud for operators In addition to the end-user website, mywellness cloud has seven business applications to help you manage your business, from end-user profiling to programme prescription and user engagement. Flexible, scaleable and interactive, mywellness cloud allows you to choose the applications best suited for your business model.
Profile: An innovative app that offers your business insights into what motivates
each person to workout using an online ‘aspiration finder’. Prescribe: Create truly personalised programmes that can be assigned to a user’s
MYRUNNING LOGBOOK T
hanks to MYRUNNING LOGBOOK, your members will be able to replicate their favourite outdoor run inside your gym. By using mobile training apps or devices integrated with the mywellness cloud open
platform (such as Runkeeper, Mapmyfitness, Strava, Polar, Garmin and more) members can track any outdoor run and make it instantly available on all Technogym treadmills equipped with the UNITY™ console.
32 Read Health Club Management online at
healthclubmanagement.co.uk/digital
mywellness account. Self: Allow your members to select their own programme from a library linked to their
needs, goals, sport or aspiration. Challenge: Quickly and easily create challenges to motivate users and increase engagement
with your facility and staff. Coach: Stay in contact with your members even when they are not in your facility.
October 2014 © Cybertrek 2014
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