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People news Holl quits Virgin to join TRX Marshall hopes to make an instant impact


Marshall back in the saddle at Gladstone


Andrew Marshall is back at leisure management software firm Gladstone Health and Leisure after a two-year break. Marshall has returned as regional sales manager for the South East of England, having previously headed up the South West and Wales regions for eight years. Marshall had been working as the business development manager for the leisure division of Omnico Group before returning to Gladstone, providing valuable experience of working in vertical markets like entertainment, hospitality and retail. Details: http://lei.sr?a=R7F2e


Body weight training supplier TRX has announced the appointment of Alan Holl – previously head of fitness at Virgin Active UK – to operate as senior director of the Europe, Middle East, Africa and India (EMEAI) region. Holl has held senior fitness roles in the health club sector, with both Fitness First and Virgin Active, having previously had a 13-year career in the British military. In his most recent role with Virgin Active, Holl made a key contribution towards product development


and innovation, and his arrival offers a sizeable boost for TRX’s growth ambitions. “I’m extremely passionate about credible and


progressive fitness training and education, so this role at TRX provides huge synergy as the company’s education, product and programming is central to core values,” says Holl. As well as driving the delivery of education


Holl will lead TRX’s charge into EMEAI


and programming in his new role, Holl is charged with accelerating TRX’s expansion into the EMEAI region. His task includes ensuring the distribution strategies are led with a consistent approach, and that the TRX brand is prominently positioned at the ‘front and centre’ of the functional training sector. Paul Zadoff, TRX president, adds: “Alan brings with him a unique blend of experience, making him a significant new addition to our team. He has proved himself as an expert in fitness business management, education and programming. These are all elements we hope will drive TRX further within EMEAI and I look forward to working with Alan.” Details: http://lei.sr?a=r6A7B


Anderson named Fitness First CMO


Fitness First has appointed David Anderson as chief marketing officer to lead the latest phase of its brand transformation. Anderson is thought to have impressed group CEO Andy Cosslett during the pair’s time together at hotel chain InterContinental Hotels Group (IHG). Both joined IHG in 2005 and worked


Bowman joined Wexer last month


Bowman swaps Fit For Sport for overseas post


Fit For Sport commercial director Paul Bowman has left the company to take up a new post with virtual group exercise provider Wexer Virtual. Bowman, who joined Fit For Sport


in January 2013, departed last month to become the new global sales and marketing director at Danish company Wexer. The role will see Bowman taking on responsibility for all international markets, with a large emphasis on the UK/European market, as he looks to support Wexer Virtual’s ambitious global expansion plans. Details: http://lei.sr?a=m6P6m


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together for six years before Cosslett stepped down, later taking up the reins at Fitness First. Anderson subsequently worked for Virgin Australia Airlines, where he was general manager for brand strategy and performance, responsible for developing the company’s customer, product and service strategy. Following strong results revealed in September, Fitness First announced plans to double the pace of its club rebrand roll-out to reach 155 clubs globally and more than half a million members by the end of 2014. Anderson will be expected to help nurture the company’s ongoing recovery and comes at a time when the group is undergoing a £270m global makeover, implementing a widespread training overhaul and planning major expansions in Asia. Building on this platform, Anderson will be leading an ‘innovation agenda’ to create added value services, new fitness products and brand campaigns. Central to this will be the launch of a new fitness app and digital platform in January 2015 that will give members constant


Read Health Club Management online at healthclubmanagement.co.uk/digital


Anderson worked with Cosslett at IHG


access to personalised fitness plans, expertise and wide range of detailed feedback. “David played a key role in the growth of


IHG’s brands, including InterContinental, and helped design the system that commercialised them to great success,” says Cosslett. “His time working with some of the world’s best-known customer-facing businesses makes him ideally suited to lead the next phase of Fitness First’s journey from a traditional gym business to a 21st century fitness brand.” Details: http://lei.sr?a=d2C2V


October 2014 © Cybertrek 2014


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