TECHNOGYM PROMOTION
Technogym helps athletes to achieve new heights
The equipment choice of top athletes worldwide, Technogym powered the 2014 Commonwealth Games and is set to do the same for Rio 2016
Technogym was the Official Fitness Equipment Provider to the Glasgow 2014 Commonwealth Games
T
echnogym, the Wellness Company, is a world leader in the design and manufacture of state-of-the-art fitness
equipment that is renowned globally for innovative design and technology. Wellness is the ethos that drives everything Technogym does, thanks to its strong belief that Wellness represents a great social opportunity – for governments to reduce the costs of their health service, for companies to stimulate staff to be more creative and productive, and for all citizens to get more active. Benefi tting from decades of research
and development with the world’s top athletes, medics, researchers and academics, the company has developed an extensive portfolio of award-winning fi tness, rehab and training equipment that combine cutting-edge technology with seamless design to create a perfect blend of functionality and performance. Thanks to the unsurpassed calibre of its products, over the years Technogym
has been consistently chosen to supply its state-of-the-art training equipment to several international sports teams, athletes, organisations and elite sports centres. These include St George’s Park, home of English football; F1 teams including Ferrari and McLaren; as well as major international football teams including AC Milan, Inter Milan and Juventus; and the Russia, Brazil and Italy national sides at the 2014 World Cup. Technogym has also been an offi cial
supplier for the last fi ve Olympic Games, including London 2012. It’s been closely involved in efforts to create a permanent legacy of the London 2012 Games, such as GLL’s transformation of the Copper Box Arena and Aquatics Centre in the Queen Elizabeth Olympic Park into public venues with state-of- the-art fi tness facilities. Technogym also donated equipment used by London 2012 athletes to Wigan Youth Zone, the largest youth centre in the UK, in order to inspire a new generation of young people to engage in sports and fi tness.
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‘#bestgamesever’ Most recently, Technogym served as the Official Fitness Equipment Provider for the Glasgow 2014 Commonwealth Games. For what is touted as the ‘best Commonwealth Games ever’, Technogym worked with Glasgow Life to install equipment in the two Commonwealth Village Gyms to provide all 6,500 participating athletes and team officials from 71 nations and territories with accessible, versatile training tools that adapted easily to each sport. These machines included cardio
equipment from the professional Excite+ range (proven over the years to be the best-in-market range chosen by top athletes), strength machines from the Selection, Element and Pure Strength ranges, and versatile functional sets including Kinesis and Arke. Technogym supported the Games
with a #ChampionstrainwithTechnogym campaign, providing over 30 gym sites UK-wide with selfi e boards that allowed
October 2014 © Cybertrek 2014 Glasgow 2014, the
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