News and jobs updated daily on
www.healthclubmanagement.co.uk Edited by Jak Phillips Email:
jakphillips@leisuremedia.com
Fitness First revs up rebrand
Fitness First will double the pace of its UK and Australia club transformation programme – citing encouraging business results – as the gym chain bids to ignite a roaring recovery. The company is reporting the first growth in UK membership since 2009, with revenues up by between 5 to 15 per cent in each of the 19 UK clubs to have been rebranded so far this year, prompting the decisive march forward. As a result, 66 UK clubs and 50 clubs in Australia will be transformed by the end of 2014. Of the rebranded sites, two of the outstanding performers have been the Tottenham Court Road and South Kensington clubs. Encouraged by this, Fitness First is now looking for potential sites in central London, amid plans to open up to 10 new clubs over the next five years. This strategy came swiftly
Cycling more popular than ever, says research
45% of Londoners are frequent cyclists
Cycling in the UK is more popular than ever, with a 14 per cent increase in bike sales over the last five years causing the market to grow from £639m in 2008 to £754m in 2014, according to new research. In the year that saw Yorkshire host the
start of the Tour de France, participation has grown across the country, with 35 per cent of adults describing themselves as cyclists and a further 31 per cent saying they would consider cycling in the future, according to research from Mintel. Details:
http://lei.sr?a=z9m3M
CEO Andy Cosslett is intent on rejuvenating the business
into force with September’s launch of the new flagship Bishopsgate Fitness First, which is the gym chain’s first new health club opening since its scrape with administration in 2012. “London has always been a strategic focus for
us and opening a hi-tech club like Bishopsgate, our seventh club in the square mile, further stakes our claim as the capital’s top fitness brand,” said Fitness First CEO Andrew Cosslett. Details:
http://lei.sr?a=j4P6D
Tesco leads charity wellbeing campaign
Tesco has teamed up with Diabetes UK and the British Heart Foundation to form a charity partnership aiming to raise millions of pounds to promote healthy living. The new partnership aims
to take on two of the UK’s biggest killers – cardiovascular disease and Type 2 diabetes – by focusing on ways to encourage healthy eating and healthy cooking habits, including making it easier to choose foods lower in sugar, saturated fats and salt. The ultimate ambition for the partnership is to be a force for positive change in the health of the nation. It will launch in early 2015 and will see Tesco, its customers, colleagues and suppliers aim to raise millions of pounds for
October 2014 © Cybertrek 2014 Short bursts were shown to be beneficial Sweets will be removed from checkouts as part of the pledge
the two charities. The new partnership forms part of putting into practice Tesco’s pledge last year to help customers and colleagues live healthier lives, through a range of initiatives. Details:
http://lei.sr?a=w7Y2P
Exercise may not be the all or nothing health remedy some consider it to be, with brief bursts of moderate physical activity still contributing to increased longevity, according to a new study published by the Journal of the American College of Cardiology. Despite 150 minutes of moderate- intensity exercise still being the recommended minimum weekly amount, the research found that just five minutes of aerobic exercise each day could cut risk of heart disease-related death by 45 per cent and other diseases by up to 30 per cent. Details:
http://lei.sr?a=u7d8U
Read Health Club Management online at
healthclubmanagement.co.uk/digital 13
Short bursts of exercise still effective, finds study
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