International news
GoodLife ventures into budget club sector
Canadian operator GoodLife has unveiled plans to expand through growth of its current GoodLife Fitness club model, in addition to setting its sights on a new low- cost model, Fit4Less by GoodLife. GoodLife plans to have 50 Fit4Less clubs
by Christmas and intends to grow to 500 Fit4Less clubs nationwide. The ultimate goal is to have over 1,000 clubs in Canada under the GoodLife umbrella, which includes GoodLife Fitness, Fit4Less, and Énergie Cardio and EconoFitness in Quebec. Details:
http://lei.sr?a=y4n6H
HealthCity launches genetic testing
HealthCity has launched a personalised training offering that’s based on members’ genetic responses to exercise and diet. The DNAFit test – which won Spark
of Innovation at this year’s ukactive Flame awards – is now offered by HealthCity in all its clubs in the Netherlands and France. The DNAFit Diet and Fitness tests scan
up to 45 gene variants linked to a body’s capacity to cope with training and food. The tests reveals whether you may be best suited to endurance exercise (heavy cardio) or power exercise (weights and sprints), how much recovery time you need between training, your risk of soft tissue damage, and what kind of diet would best assist with weight loss. Details:
http://lei.sr?a=X9K9h
Asia Pacific survey: A pathway to profit
The annual Fitness Industry Survey, conducted by Ezypay Australia, has identified an untapped opportunity for gyms in Asia Pacific to sell personal training. The 2014 survey reveals that across the
five countries surveyed – Australia, New Zealand, Singapore, Malaysia and Hong Kong – more than half of gym member respondents (54 per cent) have never used the services of a personal trainer. In Hong Kong, 33 per cent of gym members have worked with a PT at least once. In Singapore the figure is 23 per cent, and in Malaysia just 20 per cent. New Zealand leads the way, with 56 per cent of members having used a PT at least once, with Australia logging 46 per cent. Details:
http://lei.sr?a=E6R8C
22 Dubai flagship for David Haye
Boxing legend and two- time World Champion David Haye has launched a flagship Hayemaker Gym in downtown Dubai, with plans to expand across the wider GCC and Middle East. The high-end venture is to include a boxing ring, functional training zone for a wide range of HIIT classes, group exercise studio, cycling studio and a gym equipped with Technogym Artis stations, according to the website. Members signing up to a VIP package can even enjoy personal coaching and training sessions with David Haye throughout the year. As part of the gym’s
‘everything on tap’ philosophy, members will receive a Hayemaker Gym wristband to gain entry to the club, secure a locker and permit cashless payment for snacks and drinks within the club. It can also be used at the in-gym restaurant, Bench, to buy more substantial post-workout meals. “Having been a frequent visitor to
Haye plans to open clubs across the GCC and Middle East Beyond the opening of the first site, there
Dubai, I know it’s a city where people demand the best and where they come to improve their lives,” said Haye.
are plans to expand into a number of smaller specialised units such as boxing studios and hypoxic training facilities. Details:
http://lei.sr?a=j9d4b
It’s all go at Finland’s GoGo Express Both clubs will measure 1,200sq m, with
Finland’s GoGo Express budget chain is set to open two new clubs, taking its estate to a total of nine clubs. One of the new sites is located in Tampere, which already has five GoGo Express clubs, with the other in Jyväskylä.
large gyms offering CV equipment, pin-loaded resistance and big free weight areas. Showers and locker rooms will also be available, but – as with the other GoGo Express clubs – there will be no group exercise. The Jyväskylä club, opening this month, will be equipped by gym80 for resistance and Star Trac for CV, while the Tampere gym – opening in November – will be kitted out by Precor and Star Trac. Membership costs just
€18 a month on a 12-month contract, while PT costs €18 a session. In spite of these low costs, the gym is staffed at all times. There’s also plenty of parking for members.
GoGo Express clubs offer large gyms but no group exercise Read Health Club Management online at
healthclubmanagement.co.uk/digital
Details:
http://lei.sr?a=H2n3Y October 2014 © Cybertrek 2014
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