A look inside the athletes’ gym at the Commonwealth Games Village, equipped with Technogym strength and cardio equipment
members of the public to share their own message of support to the athletes, which were broadcast via a TV screen in the Commonwealth Village gym. To help operators get members
inspired by the Games, Technogym also organised a nationwide digital Challenge with 33 UK fi tness centres, challenging members to accumulate as many MOVEs – Technogym’s unit of measurement for physical activity – as possible to win the chance to donate equipment to a sports club of their choice. Within three weeks, the centres
collected almost 9.5 million MOVEs, with the winning centre, USN Bolton Arena, achieving 2.4 million MOVEs alone. Participating centres commented that the Challenge was an incredibly effective engagement tool to encourage exercise and friendly competition amongst members, reporting increased facility usage, conversions of casual memberships and overall gym loyalty.
Technogym at Rio 2016 Bolstered by its previous successes, Technogym was selected as the Official Fitness Equipment Provider again for the Rio 2016 Olympic Games – underlining its status as the benchmark setter for innovative tools and technologies for athletic preparation, rehab and wellness. Mr Nerio Alessandri, president and
Technogym will be the official supplier for the Rio 2016 Olympic Games
founder of Technogym said: “We are very proud to have been chosen for the sixth time as the offi cial supplier of the Olympic Games. This important achievement represents a victory for the whole Technogym team and a strong reference on our product innovation and quality standards.” In Rio, Technogym will design and
equip 15 training centres with a full range of equipment catering to all sporting disciplines. This includes the 200sq m main training centre at the Olympic Village in Barra da Tijuca, which all athletes will train on in preparation for their events at the Games. The project is estimated to include
over 1,000 pieces of training and stretching equipment, as well as
the installation of Technogym’s revolutionary mywellness cloud digital platform that will enable athletes and their coaches to track, record and analyse their training and performance data, access their personalised training programmes and stay connected to their favourite entertainment content and games whilst working out. Technogym will also provide expert
gym layout, technical and installation services, and a team of 50 professional athletic trainers will be on hand in the centres to support the athletes in getting the most out of the equipment. Mr Alessandri added: “Rio 2016 will
represent a unique social opportunity to promote wellness in Brazil and across the whole of Latin America.” ●
UK_INFO@TECHNOGYM.COM I +44 (0) 1344 300236 I
WWW.TECHNOGYM.COM October 2014 © Cybertrek 2014 Read Health Club Management online at
healthclubmanagement.co.uk/digital 81
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