Building good habits


OPERATOR: Anytime Fitness Telford SUPPLIER: Wellbeats


Wellbeats remembers which classes you’ve already taken T Tracking effort


OPERATOR: Village Hotels SUPPLIER: MYZONE


V


illage Hotels installed MYZONE across the group in February 2013 to enhance its indoor cycling offering, but it has since become an integral part of its overall fitness product,


mainly because it allows the instructors to keep track of members both in and outside of the facilities. “We’ve experienced fi rst-hand what an impact the


technology has. It motivates members by providing real-time and ongoing feedback, and allows group exercise instructors to deliver more effective coaching,” says Chris Southall, leisure and spa director of Village Hotels. Simple colour-coded feedback is personalised to the


effort each individual is putting in to the workout, with a game-based points system designed to reward effort and maximise the effectiveness of every session. “Prior to introducing MYZONE, we had no way of


providing accurate feedback to users on the effectiveness of our group fi tness products, as tracking was limited to CV equipment or reliant on self-reporting,” says Southall.


October 2014 © Cybertrek 2014


elford-based 24-hour fitness club Anytime Fitness installed Wellbeats when it opened in May this year, to offer virtual classes that would be more convenient for members and offer


a wider choice of classes. The club averages around 60 virtual classes a week. The Wellbeats system remembers which classes members have taken and suggests new classes based on the client’s history, plus there are new releases every three months. “We wanted to enable people who either didn’t feel


comfortable in group exercise, or who worked unsociable hours, to be able to experience classes on their terms. It was also a great USP for us, as no other gyms in our area have anything similar,” says club owner Stuart Martin. “One of our aims was to attract female members and Wellbeats has helped with that.”


Technology like MYZONE can be a huge motivator


“However, we now provide instant feedback to our members, letting them know exactly how hard they’ve worked in every class and how many calories they’ve burned, which in turn helps prove the value of our group fi tness offering, both in our studios and on the gym fl oor.”


Read Health Club Management online at healthclubmanagement.co.uk/digital 83


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