OBESITY
BIDDING FOR THE OBESITY BUCK
From health clubs and urban planners to science centres and drug companies, everyone is pitching to solve the problem of obesity. Kath Hudson takes a look at some of the groups and their proposals
A
ccording to the UK think tank Overseas Development Institute, one in three people
worldwide are now overweight. Even developing nations are getting fatter, as incomes rise and diets become more and more fatty and sugary. There’s a large consensus of expert
opinion that says the obesity epidemic is down to a combination of easy access to cheap, highly calorifi c food – which is often aggressively marketed – and increasingly less active lifestyles. So what’s the answer? Various
industries have claimed they hold the key to tackling the obesity crisis and while the debate rages about whether obesity is a disease, a disability or a lifestyle illness (see HCM Aug 14, p5), this is a business opportunity where there’ll always be plenty of demand.
We look at some of the proposals
currently being put forward by groups aiming to own the opportunity.
SCIENCE CENTRES On the basis that they can hold conversations with the public, science centres have recently put themselves forward as part of the solution to the problem of obesity. For the past three years, 17 science
centres across Europe have taken part in the EU initiative Inprofood. This asks the public if they think governments should take responsibility for the obesity epidemic, or if it comes down to individuals. This November, the results will be collated and the feedback from different nations compared. In a separate initiative, Ecsite – the
European organisation representing science centres, museums and
The Soil Association launched the Food for Life campaign in 2003 70 Read Health Club Management online at
healthclubmanagement.co.uk/digital October 2014 © Cybertrek 2014
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