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Industry unites against ALS
Hot on the heels of this summer’s global internet phenomenon, the Ice Bucket Challenge, IHRSA highlights its own ongoing support for those looking to find a cure for ALS
Led by president and CEO Joe Moore, the staff of IHRSA readily accepted and completed their ALS Ice Bucket Challenge in August T
his summer, it was impossible to turn on a computer without witnessing an Ice Bucket Challenge: someone dumping a bucket of
iced water over their head to promote awareness of amyotrophic lateral sclerosis (ALS) – a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. When the ALS Ice Bucket Challenge was issued to IHRSA by Life Fitness, we gladly accepted. Led by president and CEO Joe Moore, the IHRSA staff completed the challenge on 22 August. IHRSA is no stranger to supporting ALS research: in July, ASAE – the association
of associations – awarded IHRSA a 2014 ASAE Power of A Gold Award for its support of Augie’s Quest. Named after Augie Nieto, the co-founder of Life Fitness who was diagnosed with ALS in 2005, the quest has raised over US$41m in a bid to find treatments, making it the largest individual ALS fundraising programme. “I heartily congratulate IHRSA for benefiting not just its own industry, but society at large,” said Paul Pomerantz, chair of the Power of A Judging Committee. “It’s heartening to see an organisation like IHRSA excel at bringing the fitness industry together, harnessing the power of the association for inspiring results.”
Lindkvist lined up for IHRSA 2015 T
rendspotter and futurologist Magnus Lindkvist, who spoke at the 2013 IHRSA European Congress, will present ‘Thinking About the
Future in an Uncertain World’ at IHRSA 2015. The following Q&A is excerpted from IHRSA’s 2013 interview with him. What are the key trends affecting the fitness industry? In no particular order, I see the blurring of ageing and age groups, the fading of industry boundaries, and the
October 2014 © Cybertrek 2014
start-up revolution. Millions of young people are growing up with no job security and an abundance of cheap technology at their fingertips: there’s a tsunami of competitors, imitators and frenemies on the horizon. How can operators put these trends
to good use? One word: experimentation. Try, fail, remix and recycle failure. Learn and relaunch. But make sure your failures are cheap, and constantly find new metrics to identify your organisation’s shortcomings.
The ‘harnessed power’ to which
Pomerantz refers consists of the more than 35 members of IHRSA’s leadership and membership who actively organise and promote the annual BASH for Augie’s Quest; the roughly 1,000 annual BASH attendees; and the hundreds of clubs that have run individual fundraising events for Clubs for the Quest. The BASH, which raised more than US$1.7m in 2014 and has averaged more than US$1.5m per year over the past nine years, brings the entire industry together to show its support for Nieto and its determination to find a cure for ALS.
About IHRSA
Founded in 1981, the International Health, Racquet & Sportsclub Association is the only global trade association, representing more than 10,000 health and fitness facilities and suppliers worldwide. To learn how IHRSA can help your business thrive, visit
www.ihrsa.org Locate a quality IHRSA club at
www.healthclubs.com
Read Health Club Management online at
healthclubmanagement.co.uk/digital 29
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