PROJECT PROFILES
PROJECT PROFILE PROMOTION Supplier showcase We take a look at recent installations by Cybex, Matrix Fitness and the D2F Group
BUILDING AN EMPIRE Client: Empire Gym Supplier: Cybex International UK
T
his summer, the town of Market Deeping in South Lincolnshire, UK, welcomed a new 465sq m (5,000sq ft)
independent training facility, as Empire Gym opened its doors to the public. Five years in the planning, the gym
occupies Market Deeping’s original Empire Cinema, which has been closed since 1963. As the site is in a heritage area, the building’s Art Deco frontage was restored during renovations that began in November 2013 and took eight months to complete. Empire Gym is owned by Steve and
Lesley Weston, who migrated their business from the commercial catering service industry to the gym industry, taking their existing management team of fi ve staff with them. “We consider ourselves a family
business in a broad sense: our staff includes immediate family members, but also others who have worked with us for many years and are equally considered family. And we’ve always had a collective interest in health and fi tness,” explains Steve. “Despite working in the catering
engineering industry, our existing management staff had qualifi cations in sport and fi tness to complement impressive academic qualifi cations and workplace achievements. We already
The gym is equipped with customised Cybex equipment
employed a REPs-accredited PT, a sports scientist and an FA-accredited football coach. Combining these qualifi cations with years of experience in commercial and operational roles, I was very confi dent we had the right team behind us when the opportunity to open Empire Gym became a reality.” Empire Gym’s mission is to provide
its members with the best in quality and service across all aspects of the facility, as Steve explains: “From our gym layout to interior décor, gym equipment to changing rooms, training staff to classes, and air exchange to air conditioning, we’ve ensured that every detail of the gym is designed and delivered to a very high standard and that our members are at the forefront.” Members can
Various packages are available, including studio-only
choose from three-, six- or 12-month gym or studio- only packages, or combine the two. Daily and weekly memberships, single class and/or gym visits and discounted block sessions are also available.
86 Read Health Club Management online at
healthclubmanagement.co.uk/digital “We understand the risks of offering
fl exible, short-term contracts, but we’re very confi dent in the package we offer. Membership growth has been on target to date and we trust in our ability to deliver and maintain consistency in quality, which is the key to maintaining membership loyalty,” explains Steve. The gym is equipped with customised
Cybex cardio and strength equipment – bespoke with blue frames and embroidered upholstery to incorporate the site’s branding. Steve says: “My staff and I have trained on Cybex equipment for the last 10 years. We know it, we trust it and, being from an engineering background, we appreciate the high levels of quality and durability you get with every single Cybex piece.” In line with the gym’s objective to
meet the needs of all fi tness enthusiasts, Cybex Total Access equipment was also installed to support the training needs of physically impaired individuals. “Our membership base is very diverse,
ranging from 16- to 82-year-olds of all abilities, requirements and fi tness levels. This is refl ected not only in the gym equipment and facilities, but also in our staff, who are trained to support members’ wide-ranging requirements.” Details:
www.cybexintl.com
October 2014 © Cybertrek 2014
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