PROJECT PROFILES
PROJECT PROFILE PROMOTION
The wide range of classes include Edge Cycle Bootcamp, which offers a mix of indoor cycling and bootcamp fl oor exercises
INDOOR CYCLING REINVENTED Client: Edge Cycling Supplier: Matrix Fitness
A
fter repeatedly being told by their clients that indoor cycling was “too hard” and that “you need to be fit
to do it”, Stuart Dickson and three personal training colleagues set out to prove them wrong. The result: a new club, Edge Cycling, which set out to reinvent indoor cycling. The boutique facility is said to be the largest indoor cycling studio in London. “For many people new to indoor
cycling, taking that fi rst class is a daunting prospect,” says Dickson. “But indoor cycling is a brilliant workout and can be great fun. Our aim is to engage with more customers as it’s suitable for everyone, not just the super fi t.” To help overcome any pre-class
nerves and to get those new to indoor cycling familiar with the experience, the Edge Cycle team offers a free Learn to Ride session. This covers everything, from what to wear and what to eat and
drink pre-workout, to how to set up the bike and how to cycle. Once the rider is happy to proceed, a
range of classes from 35 to 90 minutes in duration awaits. These include Edge Cycle, a session designed for the purist, and Edge Cycle Bootcamp, which consists of a mixture of indoor cycling and bootcamp fl oor exercises, giving a total workout for the body and core. Bike-based PT is also available. The club provides everything from
proper cycling shoes to complimentary towels and toiletries – ideal for the club’s corporate market. All the rider needs to supply is their own gym kit. Explaining the decision to equip the
studio with Matrix Fitness IC3 Indoor Cycles, Dickson says: “We chose to work with Matrix Fitness purely because of the quality of the bike, although the back-end service was also a major factor. We kept hearing the words ‘beautiful bike’ and ‘quality ride’
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when we were reviewing the market. We’re likely to upgrade to the IC7 bike when it’s readily available, as it offers even more features than the IC3.” The club has also been kitted out with
a lighting system designed to immerse riders in their own world, and music that makes them want to take their workout to the Edge. The format is clearly paying off, with
the studio proving popular even through the height of the summer. New classes such as Cycle Combat – a 45-minute class with 15 minutes on the bike, followed by combat-specifi c training including plyometrics and HIIT – are planned for later this year, followed by the launch of a second venue in 2015. Andy Loughray, national sales manager for Matrix Fitness, says:
“Indoor cycling is one of the most popular studio workouts, but it’s great to see an alternative approach to traditional purist classes. While many facilities run sessions claiming to be suitable for those new to indoor cycling, the Edge Cycle team has made this market central to its success – another refreshing twist on the norm.” Details:
www.matrixfitness.com
October 2014 © Cybertrek 2014
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