The Wattbikes in the gym are exactly the same as those being used by the next Olympians in training


What has been the reaction to the Wattbike from the industry? Initially the health and fi tness industry was understandably conservative about how the product would fi t into their offering as the Wattbike was a break from the norm of a regular ‘exercise’ bike. The reaction in recent years has been nothing short of phenomenal. We’re seeing a real hunger from the large operators, club managers and personal trainers in having the Wattbike on the gym fl oor and in studios. This is a response to the demands


of prospective and new members who are very vocal about wanting to use a Wattbike. We get a real thrill from regularly hearing that members have joined a specifi c club simply because they are offering the Wattbike.


Tell us how the Wattbike is being used on the gym fl oor Key to acceptance by the industry has been a realisation of the versatility of the Wattbike. It’s as equally at home as a stand-alone piece of functional training


September 2014 © Cybertrek 2014


equipment as it is in a 30+ Wattbike studio. The reliability and accuracy of the data means that the Wattbike is the go-to tool for health monitoring and fi tness tests for many clubs today. Being able to track and illustrate improvements in an easy-to-understand way adds real value to a club’s relationship with members and provides a host of new and additional revenue- generating opportunities. Operators are also using the


Wattbike to unlock the potential to tap into the fast-growing cycling and triathlon sectors. It provides a pathway to participation where a member can train in a safe environment on a Wattbike in preparation for a goal such as a sportive or triathlon.


What does the future hold for the Wattbike? We recently won Best Training Technology at the Sports Technology Awards which gave us a brief chance to look back on what’s been a fast-moving and exciting journey for the team and the product. In reality, it’s spurred us on


to make the Wattbike experience even better. We’re launching our new Power Cycling – Studio Edition software at LIW 2014 and opening up ways for individuals to share all of that fantastic data from the Wattbike. The health and fi tness industry has


really bought into the Wattbike just as elite sport did a decade ago. Large operators are making signifi cant investments in rolling it out nationally, while wellbeing organisations are adopting our test protocols as standard. All of this is driven by members though, and we know that they are fi nding the Wattbike to be the most effective and effi cient training solution. We’re incredibly excited about where this journey will take us next. ●


WEB www.wattbike.com TEL +44 (0)115 9455450 EMAIL info@wattbike.com facebook.com/wattbike @wattbike


Read Health Club Management online at healthclubmanagement.co.uk/digital 93


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