LIW PREVIEW
day of activity aimed at tackling the challenges faced by independent operators. The keynote will be delivered by Thomas Plummer, a fi tness business expert with 30 years’ experience, who’s renowned in the US for coaching independent operators to success. LIW will again play host to the REPs
National Convention on Wednesday 1 and Thursday 2 October. On Wednesday, attendees will receive a keynote from Olympian and REPs ambassador Louise Hazel, who will be talking about how her career as an elite athlete has infl uenced her life as a personal trainer. Olympian Zoe Smith and coach Sam Dovey will discuss the essential factors of developing a programme to ensure athletes peak in time for competition. Thursday will include Future Fit’s Paul
Swainson presenting ‘Low back pain and the impact on our society’, which will be followed by ‘Cancer diagnosis and mental health’, led by Sarah Bolitho and Anna Campbell of Exact Training and CanRehab. For ticketing details, visit
www.exerciseregister.org/news-events
Demonstration areas This year’s show will include a number of demonstration areas highlighting the latest workout innovations. These include the Tabata Group Ex Arena, where Tabata will be demonstrating its newly formatted workouts, brand and launch campaign. The CPD Arena will host Star Trac
Spinning classes with international Spinning instructor Sandro Morelli. In addition, the Functional Training Zone
LIW offers valuable networking and learning opportunities
LIW will offer a number of demo areas alongside exhibitor stands
will include TRX Team Training and TRX Group Rip Performance workouts with Dan McDonogh, TRX senior manager of group training & development.
Morning workouts This year, LIW will be encouraging visitors to kick-start their day with morning workouts offered by exhibitors. On Wednesday and Thursday morning in the exhibition hall, from 7.30am– 9.30am, workouts will be delivered by exhibitors including Matrix, TRX, Life Fitness, Jeka Jo Dance, Star Trac, FitPro, Cybex International, Pavigym and Performance Health Systems. The LIW Live! Stage – a popular
addition at last year’s show – will have a busy schedule including live question and answer sessions with high profi le sports stars and new innovation demonstrations. A full programme will be made available on the LIW schedule once confi rmed.
Networking New to 2014 will be the ability to pre-schedule one-to-one meetings between visitors and exhibitors. Visitors will be able search and contact exhibitors with a view to booking a time suitable for them to meet. Meanwhile ukactive will host its VIP
drinks reception on the Wednesday, from 5.00–7.00pm. This will be followed by the LIW drinks reception, open to all, from 7.00pm–11.00pm. The Health Club Awards gala dinner and awards ceremony will take place
at the National Motorcycle Museum in Birmingham on the Tuesday evening, 30 September – for more details of this awards event, including where to buy tickets, see p32. BALPPA networking events will
include a drinks reception, Tuesday 5.00pm–6.00pm, and a lunch in the BALPPA Play Lounge (stand P116) on Wednesday lunchtime for the indoor and outdoor play community.
Pool & Spa The STA Swim Zone (stand A01) will be back at the show and better than ever, as its pool will be a central feature on the show floor, providing visitors with a number of live swimming, lifesaving and fitness classes. The STA will be demonstrating
its brand new Photometer, a digital technology allowing real-time analysis, alerts and reporting, live in the swimming pool. Meanwhile RLSS UK, in collaboration
with industry specialist Ferno, will launch a new pool extraction board, designed to make pool rescues much more effi cient, especially in the case of suspected spinal injuries. Having launched in September
last year, the Register of Aquatic Professionals (RAPs) will return to LIW to update visitors on its plans for the future. Visitors will also have an opportunity to learn and develop skills, as RAPs will be hosting free aquatic specifi c workshops and seminars, endorsed by SkillsActive. ●
VISITING THE SHOW? Venue:
Dates: Registration:
Hall 1, NEC, Birmingham, UK Tuesday 30 September – Thursday 2 October
Opening times: Tuesday/Wednesday: 10.00am – 5.00pm Thursday: 10.00am – 4.00pm
Pre-register for the show for free at
www.liw.co.uk Get involved using: #LIW2014 and following: @L_I_W 80 Read Health Club Management online at
healthclubmanagement.co.uk/digital September 2014 © Cybertrek 2014
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