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Technology news iPhone vs Android: H&F divide among users


iPhone users are typically more interested in general health, while the average Android user consumes more fitness content, found a study by mobile intelligence firm Opera Mediaworks. The first half of a two-part study examined


The study found only one in four health and fitness content consumers are regular users


New device bids to improve eating habits


A new piece of wearable tech has been developed to stop people from overeating. The Bite Counter has been designed as


a wristwatch to detect, count and display the number of bites its wearer takes each day, in a bid to prevent them from eating too much. The device uses wrist-motion tracking to count bites and estimate calories; an alarm can be set to warn users they’re reaching their daily bite count. Developed by researchers at South


Carolina’s Clemson University, the Bite Counter can also track consumption over long periods, potentially leading to the creation of a log to detect when people eat the most and least, allowing for changes and plans to be made to manage weight. Details: http://lei.sr?a=o2k3d


the 500 million monthly advert impressions on more than 400 mobile sites and apps within the Health & Fitness category on the Opera platform. Opera defines health sites and applications as the sub-category focusing on medical and healthy lifestyle issues, while fitness sites are those that are catering to exercise interests or weight control. Analysis of the data found that, in general, health and fitness users are more likely to have an iPhone. However, iPhone users are more interested in health (with 62 per cent consuming such content) than fitness (58 per cent), while Android users consume more fitness content (39 per cent) than health (30 per cent). Details: http://lei.sr?a=F6j2V


Smart shoes: The next step forward?


The company says the insole will cost £59, with the price of the shoes likely to be similar


The counter tracks bites taken per day 16


While the bulk of wearable technology has so far focused on wristwear, an Indian company wants to get to the heart and sole of fitness tracking through a pair of wearable trainers. Ducere – the company behind the Lechal trainers – hopes to be the very first interactive haptic feedback footwear business in the world, with co-founder Krispian Lawrence reportedly targeting a September 2014 release date, claiming to already have 25,000 pre-orders. The shoes are built with bluetooth-enabled insoles that can connect to a smartphone and provide user feedback through insole vibrations. The shoes can be connected to Google Maps, enabling directions to be disseminated without the need to look at


Read Health Club Management online at healthclubmanagement.co.uk/digital


a screen – handy while running along busy streets – while the usual pedometer/calorie counter is also present. Google advertised a smart shoe in March


2013, although little has been heard of it since. The creators of Lechal say they were initially developing a shoe designed for the visually-impaired before later realising that the concept had broader applications. With the initial wave of wearables almost exclusively focusing on wristbands and more recently smartwatches, it will be interesting to observe whether the growth of the market sparks a new range of products designed for different areas of the human body. Details: http://lei.sr?a=Q4z4K


September 2014 © Cybertrek 2014


PHOTO:WWW.SHUTTERSTOCK.COM/KZENON


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