INTERVIEW


PAUL KIENSTRA


The CEO of corporate wellness specialist High Five Health Promotion talks to Kate Cracknell about entering the UK market, and about opening people’s eyes to healthier habits


“W


e expect that, in five to 10 years, employees will start to sue their


employers for their bad health,” says Paul Kienstra, CEO of corporate wellness specialist High Five Health Promotion, headquartered in the Netherlands. “A lot of people sit all day, every day, including long stints at their desks, and there’s a lot of science out there which proves that just being active in a health club or playing football twice a week is not enough to compensate for that. It’s going to be a big problem in the coming years. “What we therefore try and do with


our programmes is introduce elements of activity during the course of every day, not only getting people active in the gym – which we position as more of a vitality centre – but also getting them more active during work and at home.” He continues: “Our mission is to


break down barriers to activity. For instance, if you have a gym at your offi ce, it’s far easier to be active because it’s more convenient. Most of the time it’s also cheaper. It’s more personalised – you get more attention and it’s tailored to your specifi c needs. We offer programmes for outside of the gym as well – exercise programmes, with a personal web page so members can track their activity, but also lifestyle programming including nutrition, relaxation and stress relief. We run 90-minute workshops and six- or 12-


Kienstra’s operation entered the UK market with the acquisition of ECW


36 September 2014 © Cybertrek 2014


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