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Independent news Heartcore bets on class boom


Heartcore classes are all created in-house by former celebrity fitness trainer Jess Schuring


The co-founder of group fitness studio chain Heartcore Fitness has revealed ambitious expansion plans as the business bids to cash in on a sector that is “about to explode”. Speaking exclusively to HCM, co-founder Brian Schuring said the chain hopes to have nine London locations in place by the end of the year, but is also looking further afield. “We’ve been working really hard in recent


years to refine the business and our product to warrant scaling it up, and now there’s a cluster of growth scheduled in London after 18 months of scouring the market for suitable properties,” said Schuring. “Fifteen sites would


probably be the saturation point for our business in London. But we’re close to securing an exciting partnership that would enable us to expand across the UK and possibly into major financial centres worldwide.” Offering a wide range of customised classes, Schuring is confident of the chain’s longevity: “We’re well positioned to move forward in this market. People say high intensity group exercise is a fad that will be gone in two years, but I think we’re only 10-20 per cent of the way towards the maturation of this market. We think this market is about to explode.” (see also p54) Details: http://lei.sr?a=b2v3y


Ripped Gym expands to second site


The team behind independent Harlow club Ripped Gym has opened a second site in Basildon – dedicated to company’s late founder – with the 1,115sq m (12,000sq ft) club receiving a full fit-out from a range of suppliers. Jordan Fitness was chosen to supply the


gym with a wide selection of free weights and functional equipment, including custom ‘Ripped’-branded urethane dumbbells. The supplier provided over 600 products in total, ranging from dumbbells to sandbags. Meanwhile, Life Fitness provided more than


80 pieces of Hammer Strength equipment, including HD Elite power racks and V-Squat, as well as 27 cardio machines from the Integrity and Activate series. The company has also crowned the new site an official Hammer Strength Training Centre due to the extensive range of cutting-edge equipment on offer. “Through our second gym in Basildon, we’re helping to inspire more people to reach


September 2014 © Cybertrek 2014 The site took nearly three months to fit out


their fitness goals and we’re looking forward to building on our success and opening new sites in the years ahead,” said Alper Kani, joint owner of Ripped Gym in Basildon. Details: http://lei.sr?a=A2Y4Y


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