NEW OPENING
The offering at top-end TRAIN Fitness is based on a 16-week, results-focused, personalised coaching journey ENTERING THE MATRIX
Club: TRAIN Fitness Location: Southwark, London
T
RAIN Fitness offers a 16-week, results-focused, personalised coaching journey at its new studio in London’s
Southwark. Clients receive three to four personal training sessions each week, comprehensive body composition analysis, access to timetabled group exercise sessions including fitness fx, Animal Flow and MyRide, as well as one- to-one nutritional coaching and selected supplements. Clients are set monthly goals and receive re-assessments to monitor progress every four weeks. The programme was developed by
international fi tness presenter Richard Scrivener, who continues to lead the programme supported by a host of
handpicked coaches including Team GB triathlete Felicity Cole. The TRAIN Fitness
ethos is that robust health underpins every single objective a client
will have. As a result, coaches complete a detailed initial consultation to assess multiple facets of a client’s health and fi tness capacity. These holistic measures
– including functional movement screening and anthropometric body measurements – are used to create the most appropriate and effective exercise and diet programme. TRAIN Fitness claims that what sets
Timetabled group exercise is on offer
it apart is the truly personal service it offers: coaches aim to understand their clients as best they can, using a variety of tools to develop a ‘client matrix’. This places the client at the centre of their own journey and creates a truly bespoke programme for each client. Director Steele Williams explains: “Understanding how the individual interacts and responds within their given environment – including nutrition, stress, sleep, psychology and so on – allows a practitioner to devise specifi c protocols. No stones are left unturned with this comprehensive and supportive programme.” Coaches are able to call on cutting-edge
56 Read Health Club Management online at
healthclubmanagement.co.uk/digital
equipment to deliver the fi tness element of these programmes. The club offers FreeMotion Live Axis equipment, which allows the user to train in a way that replicates how we move in life and sport. The gym also features an Olympic lifting platform, sprint track and functional training zone incorporating two rigs. The facility opened in October
2013 as a spin-off from the company’s existing businesses, Fitness Industry Education (FIE) and fi tness fx, as Williams explains: “As our training courses continued to grow in popularity, it became evident we should have our own venue in which to run them. “At the same time, we recognised
an opportunity to develop the sort of health-focused private training model that we’ve always believed to be necessary to make real and long-lasting improvements. TRAIN was designed and built to provide the optimal environment to meet both those needs.” TRAIN Fitness fi nds that the
majority of its leads come from referrals. “The results we achieve, coupled with the concierge service we offer, provide a reputation that drives many referrals,” Williams explains. The 16-week TRAIN programme
costs from £5,500 inclusive of all supplements, PT sessions and group exercise classes. At the end of the programme, any clients wishing to extend the relationship with the studio are able to do so by signing up for another 16 weeks and setting a series of more advanced goals.
September 2014 © Cybertrek 2014
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