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www.healthclubmanagement.co.uk Edited by Jak Phillips. Email:
jakphillips@leisuremedia.com
BMF founder returns to ranks
Harry Sowerby, original founder of British Military Fitness (BMF) in 1999, is returning to the company as chair, 11 years after leaving to be a section commander in Iraq and Afghanistan. He first conceived the BMF concept while
Steve Shaw takes up a familiar role
Precor switches up sales team with double move
Supplier and manufacturer Precor has shuffled the pack of its sales team, moving two senior members into new roles. Senior group account manager James Moffat has been promoted to sales director EMEA Partners. The role sees Moffat managing the company’s export partners where Precor does not have a direct office. Meanwhile Steve Shaw, who joined
Precor in 2007, is to take on the role of senior group account manager for the UK/EMEA. Shaw previously held this same position back in 2011, prior to a sabbatical. Details:
http://lei.sr?a=4z2r3
working on the set of Hollywood blockbuster Saving Private Ryan. Having recently completed his Army PTI (Physical Training Instructor) course, Sowerby was asked if he would be interested in setting up a company to deliver British Army-style fitness classes in parks across London, prompting the first class to be held in Hyde Park in April 1999. After nearly five years of heavy involvement, he left to serve his country in 2003, later joining Kellogg Brown and Root (KBR) as project manager, providing support on all Ministry of Defence sites across Afghanistan. As the operation in Afghanistan started to
draw to a close in 2014, Sowerby decided to return to BMF in a full-time role as chair, though he remains a serving member of Army reserve battalion 7 Rifles, with the rank of sergeant in the Mortar Platoon.
“I’m thrilled to be returning to British
Military Fitness at such an exciting time. It’s fantastic to see how much the company has grown since it was founded 15 years ago,” said Sowerby. “My daily mission is to persuade people that they should give BMF a try.” Details:
http://lei.sr?a=E9H5h
Harry Sowerby returns after 11 years away Steve Barrett to join start-up 1Rebel Blower has worked at DLL and Marriott
Matrix promotes James Blower to aid sales push
Matrix Fitness has tweaked its sales force as the provider bids to spark a major global expansion, promoting UK strategic account manager James Blower to the role of international hospitality manager EMEA. Blower’s role is a newly-created position, which will see him continue to develop existing UK commercial and hospitality accounts, while also having responsibility for developing EMEA hospitality opportunities, working with independent distributors and subsidiary offices. He will be based in the UK but will travel throughout the EMEA region. Details:
http://lei.sr?a=b6B7h
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Soon to be launched gym chain 1Rebel has scored an early coup by securing the services of marketing and fitness guru Steve Barrett as the group’s programme director. Barrett, who has more 20 years’ experience in the fitness industry, has worked on developing and marketing products with Matrix, Pavigym and Escape Fitness, having started out as master trainer for Reebok International. Outside of the B2B market, he has worked with major international companies including Nestlé and Kellogg’s, where he created the concept and programming for the renowned Special K ‘drop a dress size’ campaign. With the first 1Rebel site due to open in central London in January, Barrett joins an
experienced management team which includes industry veterans Kevin Yates (ops director), Giles Dean and James Balfour (co-founders); Fitness First co-founder Mike Balfour is also an investor. 1Rebel will comprise a range of boutique fitness studios solely focused on high intensity training, with Barrett aiming for a visit to the chain to be “not just a workout but rather the highlight of their day”. “My role is to create the structure, style and ‘attitude’ for every session taking place in our studios. These aren’t just going to be workouts – they are going to be an event,” said Barrett, who starts in mid-September, but has already embarked on several research trips to help develop the final 1Rebel model. “Goal number one is working with Kevin
Yates to develop the studio design. Only then can I begin to develop the programming content and recruitment criteria, because the equipment we select will enable me to develop an unmatched style of programming. “Long term, I’ll continue to evolve and fine-
tune the studio experience, with my ultimate goal being to see 1Rebel venues appearing in the most vibrant cities around the world.” Away from the 1Rebel business, in which
Barrett has also invested in 1Rebel Read Health Club Management online at
healthclubmanagement.co.uk/digital
Barrett is also an investor, the father-of-one is a cycling and surfing enthusiast, as well as being the author of the Bloomsbury-published five- book series Trade Secrets of a Personal Trainer. Details:
http://lei.sr?a=p6P6P
September 2014 © Cybertrek 2014
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