EXHIBITOR NEWS
Matrix Fitness offers a wealth of gym equpiment
Matrix Fitness Tel: +44 (0)1782 644900 Web:
www.matrixfi
tness.co.uk Matrix Fitness is ensuring there’s something for everyone at LIW 2014; from the launch of the 7xi Indoor Cycle and Magnum strength range, to a host of activities designed to create a memorable experience and demonstrate why Matrix is the intelligent buyer’s choice. Tuesday 30th September sees a ‘Celebration of Women in Sport’, as Matrix is joined by ambassadors, Sally Gunnell OBE, Dani King MBE, and riders from Matrix Fitness-Vulpine. King will be officially launching the IC7 Indoor Cycle in the UK, before participating in a Q&A session on the LIW Live Stage, with Gunnell. On Wednesday 1st October, focus turns to
‘Magnum Mayhem’, as we launch the Magnum Double Power Rack and Ziva Functional Trainer, with a ‘Train like a Warrior’ session, courtesy of the Wigan Warriors. They will be joined by England rugby international, Ben Morgan, to demonstrate what the Magnum series offers, before the Lotus F1 junior team arrives to explain what life is like in the fast lane. The show concludes with
‘Operation Matrix’ on Thursday 2nd October; with former Royal Marines commando, Joe Townsend on-hand to chat about preparations for Rio 2016, alongside adventurer and master trainer, Bernie Shrosbree. SECTION: HEALTH & FITNESS
www.freedomclimber.co.uk
MIE FitQuest Tel:+44 (0)113 279 3710 Web: www.miefi
tquest.com Do you know how fit you really are? Visit MIE FitQuest on stand H753 and find out. This powerful and accurate motivational instrument comes from the well
-established research and development organization, MIE Medical Research. Specialists in creating quality measurement instruments for medical and sports use, MIE research engineers have developed this sophisticated measurement device so that anyone undertaking a fitness programme can check their progress in just a few minutes and compare their results week on week. Results are stored in the machine but are easily downloadable, enabling users to track their progress and results at a time that suits them, whether that’s in the gym, at home or on the move. FitQuest can be used as a benchmark when starting a new fitness programme as well as a motivational tool to encourage members to push themselves harder. SECTION: HEALTH & FITNESS
FitQuest, making professional fitness measurement a reality
September 2014 © Cybertrek 2014
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