LIW PREVIEW
LEISURE INDUSTRY WEEK 2014
Nicky Jobson takes a look ahead to the highlights of this month’s LIW, from new product launches to education and demonstrations
L
eisure Industry Week (LIW) is preparing to build on the success of previous years, returning to Birmingham’s NEC from 30
September to 2 October to offer a wide-ranging showcase of the newest products, innovations and education from across the leisure sector. The event organises exhibitors into
six core leisure sectors – Health & Fitness, Pool & Spa, Play, Eat & Drink, Leisure Facilities, and Sport – creating the perfect venue for professionals from across the leisure industry to network.
Exhibitor news Cybex (stand H100) will be launching the new Cybex Eagle NX at this year’s show, a 12-piece line of strength equipment that’s evolved from the
This year, attendees can pre-book meetings
Eagle line to cater for high-end, trainer-focused facilities. Key features include a Patented Dual Axis Technology, which allows training in machine-defined or user-defined movements, as well as smartphone and tablet holders for on-machine viewing. FitPro (stand H740) will introduce
MOSSA and ZIVA. MOSSA, formerly known as Body Training Systems, offers a choice of pre-choreographed group exercise programmes with regular quarterly releases to maintain member motivation. ZIVA offers a premium line of free weights, functional training and studio equipment. Gladstone Health and Leisure
(stand L380) will introduce an activity booking module for its smartphone app, MobilePro. This allows customers to
LIW 2014 will feature a Tabata Group Ex Arena
book and pay on-the-go for all leisure activities, on any smartphone. Keiser UK (stand H495) will be
launching the M3i, the brand’s most advanced indoor cycle yet. The new model features a Bluetooth wireless display, allowing the M3i computer to
‘partner’ with a phone or tablet. Life Fitness (stand W500) will be
launching SYNRGY BlueSky, its fi rst small group training system designed for outdoor use. Incorporating up to
12 bodyweight training stations, the modular system enables operators to create a results-focused workout environment for all abilities. Matrix Fitness (stand H140) will
be hosting a wide range of activities at this year’s LIW, as well as displaying new products for the UK market. These include the Magnum Double Power Rack, the IC7 bike endorsed by Dani King MBE, the Ziva Functional Trainer, and many more. Matrix Ambassadors attending this year’s show will include Dani King MBE, Sally Gunnell MBE, the Wigan Warriors Rugby League Team – who will host a
‘Train like a Warrior’ event – the Infi niti Red Bull Racing Team, Gloucester and England rugby player Ben Morgan, and a display from acrobat Doug Edwards. Performance Health Systems (stand
H610) will be showing two new products. The Power Plate pro6+ is ideal for small group training, while the new Integrated Fitness concept integrates Power Plate with existing training modalities to create new programming solutions. Physical Company (stand H200) will be unveiling two new innovations. The
78 Read Health Club Management online at
healthclubmanagement.co.uk/digital September 2014 © Cybertrek 2014
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