In 2011, Iron Tribe created the Workout for Warriors event to raise funds for Team RWB
tribe and global community. But it goes beyond that. It’s to make a real, tangible difference in the lives of the downtrodden, by partnering with local and global charities. Our venue to do this, of course, is Iron Tribe Fitness. Together we can touch those lives.”
Two school friends re-unite Jim Cavale joined Iron Tribe Fitness in 2010 as chief operating officer and is a lifelong friend of Mike Erwin, the founder of Team RWB. The two organisations began discussing a collaboration and quickly saw they were a perfect fit. In 2011, they kickstarted their partnership with Iron Tribe
creating an event called ‘Workout For Warriors’ dedicated to military personnel, past, present and future. This involves Iron Tribe Fitness athletes coming together to complete military-style exercises in 11-minute stints, representing the 11 November Veterans Day. The inaugural 2011 Workout For Warriors raised
US$30,000 for Team RWB. This event is now repeated annually, taking place every 11 November, as well as on Memorial Day (the last Monday in May) across all Iron Tribe Fitness gyms.
Workout for Warriors is spreading As Iron Tribe Fitness grows, so does Workout for Warriors. With 33 gyms now open, approximately US$150,000 has so
September 2014 © Cybertrek 2014
far been raised to support the work of Team RWB. However, Iron Tribe Fitness wants the idea to spread, and so Workout for Warriors is now run by other American gyms (under a revised name: Workout of the Day with Warriors), thereby raising more funds for Team RWB.
So what can your business do to support war veterans? Every year, on 11 November at 11.00am, many of us will stop for two minutes to remember the sacrifices made by members of the armed forces – but surely the fitness industry, with its 132 million global members, can do more than quietly stand. So get involved, but remember these war veterans need more than just money: above all, they’re looking for someone to recognise their potential and help them to discover a new mission. ●
IN A NUTSHELL Project by: Iron Tribe Fitness (Alabama, US) Website:
www.irontribefitness.com Project status: Ongoing and long-term Charity supported: Team RWB Impact: National Gymtopia keywords: Education, Health & Wellbeing
Read Health Club Management online at
healthclubmanagement.co.uk/digital 49
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